Your customers are one of the fundamental pillars of your organization and understanding their perception of your brand is critical. If you have been developing marketing strategies for a long time , you already know the importance of identifying changes in industry trends to generate new actions quickly.
With the technological revolution, companies face a dynamic world that forces them to adapt at an accelerated pace to remain competitive in the market.
Given this fast-paced reality, how can companies detect bhutan email list 41051 contact leads and measure these changes to stay ahead of the curve? The answer is simple: through brand health .
In this article, we will tell you everything about this branding concept and its main metrics. This way, you will have no doubts about how to apply it in your organization.
In the next paragraphs we will talk about:
What is brand health?
Brand Health Metrics
How to evaluate your results?
What is brand health?
Brand health is a measure of how well a brand delivers on certain attributes of its promise to its customers and how it is perceived by consumers. Overall, it helps estimate the overall performance of your brand and provides a comparison to your main competitors.
Now you're probably wondering, what makes a brand healthy ? Well, essentially, three factors:
Brand awareness ;
Brand reputation ;
Share of Voice (SOV).
However, for each organization, there will be different priorities as to what to measure. Some important elements to consider are: customer experience , positive connections, and negative connections or brand weaknesses.
But how can implementing brand health monitoring benefit your business?
Below we analyze some of the main benefits of carrying out this process:
better understand the perception of your consumers and target audience about your brand;
identify your brand's strengths and weaknesses ;
estimate your overall performance and identify the factors that prevent you from performing better;
establish a benchmark against the competition;
direct your marketing strategies and optimize your expenses ;
detect negative trends and address them quickly.
