What Digital Platforms Work Best for Political Communication?

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According to Kreiss, “the rapid changes of the Internet means we cannot presume continuity” in the ways that social media platforms are used by politicians and citizens alike. Most research tends to emphasize Twitter and Facebook over other platforms, but this is likely related to the relative ease with which data can be gathered from these platforms compared to others.

Nevertheless, Twitter has long been considered base de datos con numeros de telefonos celulares a useful tool for “political marketing and image control.” At the same time, Facebook has been attractive for an extended period due to its large user base. As such, political actors might have been better off focusing their online endeavors elsewhere than Instagram.



However, US political practitioners identified audio-visual platforms like Snapchat, Instagram, and TikTok as important venues for campaigning efforts – especially to reach potentially younger voters. Additionally, YouTube has become a valuable tool for politicians to share videos of campaign rallies and messages. Blogs and web pages also allow politicians to share their thoughts and policy positions in more detail.