A recent study co-authored by Yildirim, titled “Social Media and Political Contributions: The Impact of New Technology on Political Competition,” delves into the transformative power of social media in politics. The study reveals that political newcomers can experience a significant surge in support by utilizing social media channels. These platforms, which cost next to nothing and are accessible to anyone with an internet connection, offer a pathway to challenge the incumbency advantage.
Within the first month of joining Twitter, politicians banco de dados numero de telefone can raise between 1% and 3% of what they would have raised in a traditional two-year campaign. Notably, this gain primarily benefits newcomers, not incumbents, especially their reputation. The effect is further amplified when candidates include hyperlinks to additional information.
Importantly, this advantage isn’t tied to the age of the constituency, debunking the idea that it benefits tech-savvy candidates with younger supporters.
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