AI and machine learning algorithms can be used to analyze
Posted: Sun Dec 15, 2024 8:21 am
Nearly a fifth of marketers who use AI say it is useful for landing pages .
Many companies underestimate the power of delivering good or bad UX. Artificial Intelligence helps monitor and improve the way customers navigate your site through the following means:
A/B Testing: user behaviors and identify the most effective landing page elements. This allows marketers to create variations of landing pages and run A/B tests to determine the most effective page layout and design, ultimately leading to higher conversion rates.
Optimization: AI-assisted analytics helps analyze bounce times, load times rich people database and other important data. These insights enable marketers to optimize landing pages and improve customer experience for better website engagement.
►7. E-books (17%)
According to the survey, the penultimate type of useful content to create with Artificial Intelligence is e-books.
While AI can help marketers optimize certain aspects of their creative, there may be better options. Here's why:
Tone and style: Well-written ebooks require a deep understanding of the target audience and the language used. AI language generation is good, but it needs to catch up to identify linguistic nuances and preferences. In some cases, the tone can be misaligned with the target audience, hurting engagement and causing readers to reject the content.
Authenticity: Readers expect an e-book to be authentic, insightful, and provide original thoughts. AI lacks critical thinking and research, two factors that are essential to delivering authentic perspectives.
Legal aspects: If marketers use AI for a published e-book, they could find themselves in trouble. AI technology companies can catch authors who falsely claim that the original work is theirs, as there has been a growing number of lawsuits related to the popularization of these tools.
►8. Whitepapers (12%)
According to the survey data, the type of content that would benefit the least from Artificial Intelligence are whitepapers or technical reports.
These documents should provide unique information and industry analysis on different topics.
While AI is good at pattern recognition and data analysis, it may not have the creativity and understanding of complex problems needed to craft a high-quality whitepaper. As a result, it probably can’t be as beneficial to marketers as other types of content.
Many companies underestimate the power of delivering good or bad UX. Artificial Intelligence helps monitor and improve the way customers navigate your site through the following means:
A/B Testing: user behaviors and identify the most effective landing page elements. This allows marketers to create variations of landing pages and run A/B tests to determine the most effective page layout and design, ultimately leading to higher conversion rates.
Optimization: AI-assisted analytics helps analyze bounce times, load times rich people database and other important data. These insights enable marketers to optimize landing pages and improve customer experience for better website engagement.
►7. E-books (17%)
According to the survey, the penultimate type of useful content to create with Artificial Intelligence is e-books.
While AI can help marketers optimize certain aspects of their creative, there may be better options. Here's why:
Tone and style: Well-written ebooks require a deep understanding of the target audience and the language used. AI language generation is good, but it needs to catch up to identify linguistic nuances and preferences. In some cases, the tone can be misaligned with the target audience, hurting engagement and causing readers to reject the content.
Authenticity: Readers expect an e-book to be authentic, insightful, and provide original thoughts. AI lacks critical thinking and research, two factors that are essential to delivering authentic perspectives.
Legal aspects: If marketers use AI for a published e-book, they could find themselves in trouble. AI technology companies can catch authors who falsely claim that the original work is theirs, as there has been a growing number of lawsuits related to the popularization of these tools.
►8. Whitepapers (12%)
According to the survey data, the type of content that would benefit the least from Artificial Intelligence are whitepapers or technical reports.
These documents should provide unique information and industry analysis on different topics.
While AI is good at pattern recognition and data analysis, it may not have the creativity and understanding of complex problems needed to craft a high-quality whitepaper. As a result, it probably can’t be as beneficial to marketers as other types of content.