Templates don't work when you need to deliver value to the consumer. And the value of a school is solving potential customers' problems. If you can provide that, the customer will come to you.
For example, your school may have an innovative approach. Using modern educational tools such as Studoku will help improve the process of exchanging educational materials and form the image of a progressive educational institution.
Look for different approaches for different segments of your target audience.
First, some parents have already heard something, are whatsapp data superficially familiar with your school, and are not connected to the sales path at the very beginning.
Parents may have even a year before their child enters school at different stages, so you need to understand that someone is just looking for a school and is already considering 2 or 3 options, including your educational institution.
If in the first case it is important to provide information about the school, then in the second it is important to convince that it is the best.
You must ensure that parents receive all the information they need in detail, as efficiently as possible, and in the way they want, not the way you have come up with.
Open days and tours work well, but so do reviews, virtual tours of the school, and descriptions of subjects and programs in brochures and on websites. The more sources of information you give customers to choose from, the more likely they are to apply to your school.
To understand how exactly to present the necessary information, refer again to the analytics and portrait of the target audience. The data should tell you which path will be the most correct.
For housewives who send their child to first grade, it is necessary to come to the school and see everything with their own eyes. For busy parents, this approach is not always relevant; for them, the program, reviews and reputation are important.
In any case, you should not be too aggressive towards parents and they react badly to the call "to apply", but well to "to fill out an application for an excursion". They need to be used.
Create a school website
This part of the marketing strategy needs to be discussed separately. The school website is its face on the Internet.
This is more important than a social media page, as surveys have shown that people get their news from social media and look for important information on websites. So, make the appropriate design, think through the interface, create full and interesting content, share important news.
This also creates a favorable environment for natural referral marketing. The site should not be idle for a single day. Its activity is your new customers.
