When it comes to emailing, the key to ensuring visibility and good KPIs is deliverability. In this article, we give you all the keys to optimizing this crucial element in the success of your campaigns.
Introduce yourself and make yourself known.
Identification is key. Make yourself known partners email lists and assert your identity to avoid rejection. It is easier to open the door to an acquaintance or pick up the phone when the number is recognized. In email marketing, reputation is key.
There are several technical means at your disposal to avoid being banned by ISPs... A technology that reassures providers and allows you to be considered trustworthy:
The Sender Policy Framework (SPF) protocol is used to verify your domain name. It is an email authentication method designed to detect fake email addresses. The list of authorized IP addresses is published in the domain's DNS records.
DKIM (Domain Key Identified Mail) is an electronic signature that allows a sender to claim responsibility for a message. It identifies itself as such and is validated by the recipient.
DMARC (Domain-based Message Authentication, Reporting, and Conformance) authentication , which prevents email spoofing techniques. It is based on the two previous protocols SPF and DKIM.
You've spent hours, if not days, coming up with a name for your brand or a domain name that fits perfectly. Now it's time to use it for your email campaigns. Avoid free domain names like Gmail, Yahoo, Hotmail or Laposte.net (and caramail, which goes even further). They are not designed for mass emailing, and using them this way is considered suspicious by ISPs!
Sending emails that clearly and methodically identify your domain name helps build and maintain your reputation. And reputation is the key to avoiding spam...
In the same spirit, don't forget to sign your emails and respect the rules. Your emails should include a physical address and, of course, unsubscribe links. If you hide them or "forget" to include them, some of your recipients will not hesitate to report them as SPAM.
