Do content creators make money from targeted advertising in their Telegram channels?
Posted: Sun Dec 15, 2024 6:48 am
Sponsored messages are currently in test mode. Once they are fully launched and allow Telegram to cover its main costs, the platform will enable monetization and start sharing advertising revenue with the owners of public channels that display sponsored messages.
Anyone can read Telegram's Advertising Policy and Recommendations, create an account on the advertising platform, and try out its interface. Moreover, you can register in Telegram ADS both as an europe cell phone number list individual and as a company. If you register as a company, specifying a Telegram channel, all administrators of the group or channel you select will be able to manage all the ads you create.
How to launch advertising in Telegram?
Once logged in, you can click Create Ad to begin creating your sponsored post or Manage Budget to add funds to your account.
Click the "Create new ad" button to start creating your ad. A template will appear on the screen with several fields to fill in, such as the title, text, and URL. All links specified in the "Text" and "URL" fields must refer to a Telegram channel or bot in the format t.me/link or @link. Links to external sites are not allowed.
The link you enter in the URL field will be added to the button below your sponsored post. If you also include a link in the text, it must point to the same landing page as the link in the URL field.
How much does advertising cost on Telegram?
Once the sponsored message text is ready, you can set the CPM (Cost-Per-Mille) for the ad, i.e. the price per thousand views of the ad. The minimum CPM for a sponsored message is 2 euros.
An ad budget is the amount of money you are willing to spend on a specific sponsored post. The sponsored post will run until the budget is used up. To increase the ad budget, open the ad or click the budget box directly on the home page. To decrease the ad budget, stop and delete the ad - the remaining funds will be returned to the overall budget.
Where are ads shown in Telegram ?
Sponsored posts appear in public channels with more than 1,000 subscribers. When setting up, you can choose the language of the channels in which the posts and topics that match the preferences of your target audience will be displayed. You can select multiple languages and topics, or leave the fields blank.
If there are specific channels where you would like to see your sponsored post, you can include them in the list using a unique link, such as t.me/durov. Certain topics and channels can also be excluded, giving you even more customization options. Once all the settings are done, all that remains is to check the box confirming that you have read the advertising platform's Terms of Service and click the "Create Ad" button.
The important thing is that once you create an ad, you can't change its targeting parameters. However, you can always use the Create Similar Ad feature to copy the ad, make changes to it, and then re-launch it.
After opening any existing ad, click "Create a similar ad" next to its name and create a new ad with the same text and parameters. This can be useful if you need to create several ads with slightly different targeting parameters, change the targeting parameters in the created ad, or reduce the ad budget.
You can create ads without a budget, but launching them is only possible after replenishing your advertising account.
Anyone can read Telegram's Advertising Policy and Recommendations, create an account on the advertising platform, and try out its interface. Moreover, you can register in Telegram ADS both as an europe cell phone number list individual and as a company. If you register as a company, specifying a Telegram channel, all administrators of the group or channel you select will be able to manage all the ads you create.
How to launch advertising in Telegram?
Once logged in, you can click Create Ad to begin creating your sponsored post or Manage Budget to add funds to your account.
Click the "Create new ad" button to start creating your ad. A template will appear on the screen with several fields to fill in, such as the title, text, and URL. All links specified in the "Text" and "URL" fields must refer to a Telegram channel or bot in the format t.me/link or @link. Links to external sites are not allowed.
The link you enter in the URL field will be added to the button below your sponsored post. If you also include a link in the text, it must point to the same landing page as the link in the URL field.
How much does advertising cost on Telegram?
Once the sponsored message text is ready, you can set the CPM (Cost-Per-Mille) for the ad, i.e. the price per thousand views of the ad. The minimum CPM for a sponsored message is 2 euros.
An ad budget is the amount of money you are willing to spend on a specific sponsored post. The sponsored post will run until the budget is used up. To increase the ad budget, open the ad or click the budget box directly on the home page. To decrease the ad budget, stop and delete the ad - the remaining funds will be returned to the overall budget.
Where are ads shown in Telegram ?
Sponsored posts appear in public channels with more than 1,000 subscribers. When setting up, you can choose the language of the channels in which the posts and topics that match the preferences of your target audience will be displayed. You can select multiple languages and topics, or leave the fields blank.
If there are specific channels where you would like to see your sponsored post, you can include them in the list using a unique link, such as t.me/durov. Certain topics and channels can also be excluded, giving you even more customization options. Once all the settings are done, all that remains is to check the box confirming that you have read the advertising platform's Terms of Service and click the "Create Ad" button.
The important thing is that once you create an ad, you can't change its targeting parameters. However, you can always use the Create Similar Ad feature to copy the ad, make changes to it, and then re-launch it.
After opening any existing ad, click "Create a similar ad" next to its name and create a new ad with the same text and parameters. This can be useful if you need to create several ads with slightly different targeting parameters, change the targeting parameters in the created ad, or reduce the ad budget.
You can create ads without a budget, but launching them is only possible after replenishing your advertising account.