How to implement your LinkedIn Marketing Strategy
Start by building your organic and content strategy
Advertising formats: sponsored campaigns
Advertising formats: Linkedin Ads
At this point, the potential of social media as marketing tools to attract and convert audiences is undeniable. And of all the available platforms, Linkedin is the most interesting for B2B marketing given the professional profile of its users. This social network designed for the labor market has more than 610 million users worldwide, and has become an ally at a business-to-business level , and for this reason, most B2B brands and businesses have a marketing strategy for Linkedin .
What is Linkedin?
You probably already know it, but in short, LinkedIn is the most popular social network for work in the world. It is designed for people to present their work experience, connect with other colleagues in their sector and share relevant information within their area of expertise. Companies also use it to find new talent, share their updates and show the day-to-day of the company or the so-called 'employer branding'.
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40% of registered users actively share information and that is why algeria whatsapp number data 5 million Linkedin is also seen as a very interesting marketing tool. There are some tactics to make efficient use of this tool that we already talked about a few months ago in our webinar with Verónica Rodríguez Muñoz from LinkedIn Spain.
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How to implement your LinkedIn Marketing Strategy
This social network offers a wide variety of resources so that companies can build their own identity on the platform. As a general rule, your corporate profile will have 3 fundamental objectives:
Building a reputation as an employer: something that all HR teams look for in a time of high competition between companies to attract and retain talent. This is something that companies usually develop with the help of People Operations or Human Resources departments through the so-called “Life Page” that allows companies to generate content exclusively related to the day-to-day life of their employees. Here is the example of Hubspot.
It all starts with creating a LinkedIn page for your company, which is free and a great place to share your business content: articles, links to your website, photos, videos, graphics, product information, etc. The first step in your LinkedIn presence should be to build an organic promotion strategy . Attract users in your sector through the content you promote from your company feed . Your number one goal will be to show that you are an industry expert and that you can offer quality content to the thousands of professionals in your sector present on this social network.
Interacting with other profiles and professionals through reposting, engagement tactics and tagging people and companies. This is another key point when it comes to achieving greater organic reach on LinkedIn. Among your daily best practices, you should make it a point to interact with a minimum number of profiles in your sector (like their posts, comment, share…). This will help you achieve greater visibility.
But equally important is the “tagging” tactic, that is, naming people and companies (use the “@” to search for profiles on LinkedIn) whenever you have the opportunity. Whether it’s because you’re reposting one of their pieces of content, or because certain professionals have participated in one of your webinars… Never, never, never stop tagging them, as this will allow you to motivate them to repost that same post from their own profiles.
