Combining AI and human intelligence for marketing analytics
Posted: Tue Dec 03, 2024 9:10 am
In 2023, content diversification doesn’t just describe developing a presence on every social media platform. It also means that brands must develop the kind of content that users are looking for on a specific platform.
#5 Combining AI and human intelligence for marketing analytics
While social media platforms are expanding, so are the tools marketers can use to austria business email list create digital marketing strategies. In 2023, highly effective digital marketing strategy software combines two powerful tactics to build optimized campaigns:
AI-enabled analytics and reporting
Human expertise
At this stage of the game, it’s unlikely that professional marketers in 2023 are developing strategies without some help from AI.6 But since AI tools for marketing aren’t perfect, brands that want to optimize their efforts without sacrificing the inherently human elements of marketing are still leaning on professional, human expertise. That might look like:
Using AI to compile data but relying on human data analysis
Compiling AI-generated marketing reports that strategists use to tweak campaigns
Brainstorming content ideas using AI tools but vetting them with human focus groups
#6 Integrating AI content with care
The critical balance between human and AI tools applies to both your B2B marketing strategy and your B2B content creation in 2023. Consider an AI that’s been experiencing a meteoric rise over the last twelve months with the rise of AI-powered content generators.
#5 Combining AI and human intelligence for marketing analytics
While social media platforms are expanding, so are the tools marketers can use to austria business email list create digital marketing strategies. In 2023, highly effective digital marketing strategy software combines two powerful tactics to build optimized campaigns:
AI-enabled analytics and reporting
Human expertise
At this stage of the game, it’s unlikely that professional marketers in 2023 are developing strategies without some help from AI.6 But since AI tools for marketing aren’t perfect, brands that want to optimize their efforts without sacrificing the inherently human elements of marketing are still leaning on professional, human expertise. That might look like:
Using AI to compile data but relying on human data analysis
Compiling AI-generated marketing reports that strategists use to tweak campaigns
Brainstorming content ideas using AI tools but vetting them with human focus groups
#6 Integrating AI content with care
The critical balance between human and AI tools applies to both your B2B marketing strategy and your B2B content creation in 2023. Consider an AI that’s been experiencing a meteoric rise over the last twelve months with the rise of AI-powered content generators.