Estimating the exact ROI you can expect from a placement is really difficult. However, you can estimate whether the keyword has the potential to bring leads and customers.
For example, let's say you run a mobile app development agency.
A keyword like “app development” is exactly db center whatsapp number he type of keyword your ideal customer is searching for.
img-semblog
If you're unsure about the profitability of a keyword, it can be helpful to look at its cost-per-click (CPC) .
CPC indicates how much Google advertisers spend to bid on that term.
img-semblog
The higher the CPC, the more likely these visitors are to convert . After all, advertisers wouldn’t be bidding on these keywords if they weren’t converting!
Important Note: Don't just target "one step closer to buying" terms. A good SEO strategy also helps to create blog content based on informational keywords that customers are searching for.
For example, let's take the keyword "how to develop an app".
Someone searching for "how to develop an app" doesn't want to find someone to hire right now, but that person is likely to be a target audience for a mobile app agency.
For this reason, it may make sense for the agency to get noticed by these potential clients . That way, when they are ready to buy, this agency will be at the top of their minds.
img-semblog
These informational keywords may not have the highest CPCs, and people searching for them may not convert right away, but they are still worth including in your overall SEO strategy.
