Manual bidding is more advanced, however, so it may be best to get your feet wet with automated bidding until you understand the platform and your results better.
Final Thoughts
LinkedIn ads typically require a larger investment, but if your audience is on the platform and you have the budget, it’s worth testing. The platform’s targeting capabilities and ability to reach users in a professional mindset make it a powerful option.
Not ready for LinkedIn ads? Start with organic LinkedIn marketing. Check out our guide to building a LinkedIn content strategy.
Instagram has come a long way since the platform first gained popularity over a decade ago, adding features like Reels, Broadcast Channels, Notes, and even a whole new app (Threads!). Before all that, there was the first "big" feature expansion, which drastically changed how people use the platform: Instagram Stories.
Stories are all about communicating with your existing audience, so they’re an essential element of both social media marketing and community management.
In this post, we’re going to go over everything you need to know to optimize your Stories strategy, including what they are, why they should be a component of your content strategy, and how to continue getting results from them.
Instagram Stories launched in 2016 as Meta’s response to Snapchat’s “ephemeral,” see-it-then-it’s-gone content. The premise is simple: Content that disappears forever after 24 hours.
Stories appear at the top of your feed, giving them exceptional visibility. The Instagram algorithm prioritizes Stories from the accounts you interact with most. While you can choose which user’s Stories you want to watch specifically, Instagram will then auto-play additional Stories from accounts you follow (with some ads thrown in) until you exit the feature.
Stories skyrocketed in popularity quickly, despite the usual resistance that comes with any new feature launch. Users loved the bite-sized, short-form content and the authentic, unpolished nature of Stories compared to feed posts. Since they disappear after 24 hours, there's less focus on aesthetics and scripted storytelling, helping users and brands post more freely.
