What impact can CEM or CXM have on your sales?
Posted: Sun Dec 15, 2024 5:58 am
Genesys
Genesys is one of the most current and efficient cloud-based customer service platforms available today. A large number of well-known companies use it as part of their customer satisfaction strategies.
This software allows you to have a direct interaction channel with the brand through a contact center. This is managed by your own customer service department, but in a much more optimized and efficient way.
A simple training will be required for the staff in charge of operating the software. It also allows for a personalization of the service and adaptation to the specific needs of each company. You will be able to give your clients personalized and fast attention at all times.
4. Genwords
Genwords offers you a comprehensive customer management service with which you can obtain visible results in your sales. A correct customer experience management must have a good handling of the lead from the first moment and Genwords knows this.
Thus, it takes care of the entire strategy related to the creation and gmx email list dissemination of content of interest to the client. It also measures results and allows you to have control over which areas to work on.
An important part of achieving customer satisfaction is providing quality content throughout the purchasing process. Therefore, good lead management is essential to achieve customer loyalty.
If it is still not clear why you should care about having good customer experience management , here are some interesting facts. Although this is a management focused on customer satisfaction, it also generates direct benefits for the company.
And since sales are a fundamental point for the development and sustainability of the company, we will talk a little about the influence of CEM on them.
According to research conducted by Salesforce , 67% of users indicate that their expectations of satisfaction with brands are higher than ever. And in turn, 80% of them indicated that attention and service are as important as the product they are purchasing.
This tells us one thing: customers must be satisfied with the service in order to be satisfied with the product. Which, without a doubt, has an impact on sales.
Regarding the power of satisfaction in sales. In the same study, 57% of users stopped buying products from a brand due to a bad experience, which affects repeat business. In addition, 62% tell others about their bad experience, which affects new leads.
Genesys is one of the most current and efficient cloud-based customer service platforms available today. A large number of well-known companies use it as part of their customer satisfaction strategies.
This software allows you to have a direct interaction channel with the brand through a contact center. This is managed by your own customer service department, but in a much more optimized and efficient way.
A simple training will be required for the staff in charge of operating the software. It also allows for a personalization of the service and adaptation to the specific needs of each company. You will be able to give your clients personalized and fast attention at all times.
4. Genwords
Genwords offers you a comprehensive customer management service with which you can obtain visible results in your sales. A correct customer experience management must have a good handling of the lead from the first moment and Genwords knows this.
Thus, it takes care of the entire strategy related to the creation and gmx email list dissemination of content of interest to the client. It also measures results and allows you to have control over which areas to work on.
An important part of achieving customer satisfaction is providing quality content throughout the purchasing process. Therefore, good lead management is essential to achieve customer loyalty.
If it is still not clear why you should care about having good customer experience management , here are some interesting facts. Although this is a management focused on customer satisfaction, it also generates direct benefits for the company.
And since sales are a fundamental point for the development and sustainability of the company, we will talk a little about the influence of CEM on them.
According to research conducted by Salesforce , 67% of users indicate that their expectations of satisfaction with brands are higher than ever. And in turn, 80% of them indicated that attention and service are as important as the product they are purchasing.
This tells us one thing: customers must be satisfied with the service in order to be satisfied with the product. Which, without a doubt, has an impact on sales.
Regarding the power of satisfaction in sales. In the same study, 57% of users stopped buying products from a brand due to a bad experience, which affects repeat business. In addition, 62% tell others about their bad experience, which affects new leads.