Increase brand awareness
Marketers place the most emphasis on improving brand awareness, with 35% of respondents citing this area. This is not surprising given that many brands are increasing their spending on performance marketing at the expense of other key marketing areas. Brand awareness is a critical factor influencing long-term success and customer loyalty.
Attracting customers
Attracting new customers is also a priority for 33% of respondents. This is especially true for small businesses, which often face difficulties in attracting new customers. Effective customer acquisition strategies allow not only to increase the customer base, but also to strengthen positions in the market. And the more difficult periods this market america cell phone number list Customer Engagement and Retention:
This is another important challenge for brands. 31% of respondents indicated that these areas require improvement. Customer retention is becoming increasingly important in a highly competitive and demanding customer service environment, as retaining existing customers is often cheaper than attracting new ones.
Launch of new products/services
Only 22% of respondents believe that launching new products or services requires significant improvements or investments at the expense of cutting costs in other areas. This may indicate that brands are focused on optimizing existing offerings and improving engagement with current products.
Content production
Content is also not a priority, with only 19% of respondents saying these areas need improvement. However, quality content is key to attracting and retaining customers, so ignoring this area could be a mistake.
Working with customer data
According to the study, data privacy and compliance are the last things on marketers' minds (only 17% of respondents work in data security).
Data plays a key role in marketing and customer relationships. Despite this, many consumers still do not trust brands to use their data responsibly. Interestingly, brands themselves are confident in their efforts to ensure privacy and comply with legal and platform regulations.
