We conducted research among more than 90 agency owners, agency managers and project leaders at agencies (5-100 fte) and asked them which market developments are the biggest opportunities and threats for their business operations this year. Three clear developments emerged:
artificial intelligence (AI)
mergers and acquisitions
increase in the number of freelancers
Agencies benchmark report: three clear developments
In this article I share my tips on how afghanistan phone number library to convert these market developments into growth opportunities for your agency.
1. 80% of agencies embrace AI
The impact of AI on agencies is staggering. The Simplicate Agencies Industry Report found that 80% of agencies are actively embracing AI in their work. And are making strategic decisions to integrate AI efficiently. This helps them deliver work faster and creates more space to take on new work.
Not only does a growing number of assignments lead to more turnover. More than a third of agencies are also investigating how AI technologies can generate new types of assignments, in order to expand their services. Because 27% of agencies indicate that the demand for AI-related assignments is growing.
Agencies also see opportunities through AI to profile themselves more as a strategic partner. Because the more routine work AI performs, the more time agencies have to advise their clients. And that expert role offers opportunities to charge a higher hourly rate.
Finally, training and development in AI are also important: 53% of agencies are investing in this to use AI as efficiently as possible. A small group of pioneers, around 22%, are even already investing in developing their own AI tools.
