Emails are not optimized for conversion
Posted: Sun Dec 15, 2024 5:49 am
If you've planned correctly, each of your emails should have a clear, measurable goal and a desired action (only one per email) that your contacts should take.
It should also be clear to recipients what their america cell phone number list next step should be . Try to incorporate a call to action (CTA) , whether it's an image, button or link, in a visible area that they can access quickly without having to scroll too much.
And think beyond the email. Where are you going to send contacts if they click on that call to action? Ideally, they should arrive at a landing page that functions as a conversion point and where they can complete the email's objective, without any intermediate steps.
8. Too many emails (or too few) are sent
Another million-dollar question when it comes to common email marketing mistakes: What is the ideal sending frequency? In reality, there is no one-size-fits-all solution for all sectors and types of clients.
If you look for trends, you can find them, of course. For example, according to HubSpot’s Not Another State of Marketing Report , 35% of email marketers say they send 3-5 emails per week to their contacts . That’s the most common answer, but again, think about your brand, because what may be a perfect number for others can be borderline harassment for certain audiences.
It should also be clear to recipients what their america cell phone number list next step should be . Try to incorporate a call to action (CTA) , whether it's an image, button or link, in a visible area that they can access quickly without having to scroll too much.
And think beyond the email. Where are you going to send contacts if they click on that call to action? Ideally, they should arrive at a landing page that functions as a conversion point and where they can complete the email's objective, without any intermediate steps.
8. Too many emails (or too few) are sent
Another million-dollar question when it comes to common email marketing mistakes: What is the ideal sending frequency? In reality, there is no one-size-fits-all solution for all sectors and types of clients.
If you look for trends, you can find them, of course. For example, according to HubSpot’s Not Another State of Marketing Report , 35% of email marketers say they send 3-5 emails per week to their contacts . That’s the most common answer, but again, think about your brand, because what may be a perfect number for others can be borderline harassment for certain audiences.