Any user who receives too many emails from the same brand will feel overwhelmed and will have a negative effect, ruling out the possibility of converting prospects into customers.
Finally, you should know that one of the greatest benefits of email marketing is its low cost and high performance. Many of the platforms with which you can carry out your campaigns will allow you to know in real time the performance of your emails.
You'll be able to see how many people opened your emails, from which gambling email list devices and in which location they are located, and you'll also know the bounce rate or unsubscribe rate.
All this information is essential so that you can make the necessary adjustments to your strategy.
Lead nurturing is a technique for personalizing long-term relationships with your leads, where you will “nourish” them with valuable information to generate trust and help them move forward in the buyer’s journey .
With lead nurturing, you can define which leads are ready to be passed on to the sales team, guide prospects towards the purchasing path, and even recover those who have stalled at some stage of the buyer's journey .
Using this technique, you can have personalized contact, since you have a database of information about your lead; you can also expand this data to properly guide them through the purchasing process.
Prepare your action plan well to establish the objectives and strategies that you are going to develop according to the information you obtain from your leads.
Lead Scoring
Lead scoring is a technique that will allow you to know how interested your potential customers are in your product or service. Basically, you will create a sort of ranking, scoring your leads.
This way you can apply different strategies according to the segmentation you have carried out with each of them.
Remember that one of the keys to Inbound is that the client feels in control, that what they are receiving is especially for them and not just another one of the crowd exposed to what you have to say about yourself.
hubspot .com/products/lead-scoring”> HubSpot is a wonderful tool if you want to implement the lead scoring technique within your inbound marketing methodology.
ADS campaigns
Paid ads on Google and social media are a strategy that ensures results based on your investment.
Although there are many free tools on the Internet, when you have a special campaign or an important launch, it is always good to have ads as allies to increase your results.
