As much as we all wish that everyone would understand and use the saying “Don’t judge a book by its cover”, the first impression is still the foundation of every relationship and there’s really nothing we can do about it. Trust is a factor that develops gradually; however, if your first impression is not trustworthy, you will face great difficulties in getting clients!
The same goes for online businesses, which operate through websites that feature whatever services or products the owner is promoting on them. Simply put, if you want to norway phone number library make more profits in your business, you need to get more customers, and in order to get more customers, you need to develop a sense of trust with your website visitors so that they feel safe revealing their personal information. Now, here’s where it gets a little tricky – how can you develop a sense of trust with your website visitors?
Building trust with your website visitors
Do you know why visitors have no problem sharing their personal information with websites like Amazon, Ebay, Facebook, Google and others? You guessed it! These websites have earned the trust of millions and even billions of people over the years simply by being trustworthy in their dealings and thus building their excellent reputation. Developing a sense of trust and gaining a good reputation is the foundation for growing and building a business.
How can you build a good and trustworthy reputation, especially when you are a new company aiming to achieve far-fetched profits? We understand that it is quite impossible not to “judge a book by its cover” – all you have to do is design an innovative cover, so that the visitor is not only attracted to delve deeper into your site, but also feels compelled to develop a customer-seller relationship with you.
Some things you can add to your website or landing page to make your book cover more attractive and stand out:
Social Proof – This is a phenomenon where people use the actions of others as social proof that those actions reflect the right behavior. A person feels more confident buying a product when they know that other people have bought it before them and had a great experience. Businesses use various types of social proof methodologies to gain more customers. There are social proof marketing platforms that do that for you. ProofSource .
Proversc
Contact Information – Including contact information on your landing page shows that you are a customer service company, just a phone call away for any type of service. This also shows that you are not a scam and are in fact a registered company with real staff managing your customer service for you.
Monday's contact information
Showcase your awards and certifications – Any awards you have received should be featured prominently on your website because it shows visitors that you are recognized for the efforts you put into your products.
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Clients Served – It is extremely important to display the number of clients you have served recently, which can prove to be a good way to showcase your presence in the industry. Make sure that the logos of the companies you have served are posted on your website. The more reputable your client’s logo is, the more site visitors will appreciate and trust your skills.
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Reviews or Testimonials – Companies often post testimonials from their customers to show website visitors how a satisfied user of their product or service feels about them. This attracts more customers as people understand that they are not the first to experience the product and that it is relatively safe. You can add testimonials within your web page or display them with a popup .
mailerlite testimonials
Press Mentions – Press is extremely important for any website’s reputation as it gives the first impression to your visitors. Any mention in the press helps to advertise your business, ensuring that it gains popularity and the more your website is heard about, the more trust it will gain.
Press coverage
Social Media Following – The number of people who follow you on social media and check them out shows how connected you are with the outside world. This also means that your followers are held accountable for your actions which acts as a guarantee for your customer. If you place a comment box below your website and allow your visitors to share their feedback, it will not only act as a suggestion box but will also show that you are not afraid of what people have to say about you.
Followers on social networks
Years of experience – The more experience you have in the field, the more advantageous it is for you as a company that has been operating for several years must have experience in the field, which acts as a guarantee for its products.
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Be transparent – Any friendship gains more trust and becomes a bond as people share things with each other. Similarly, when a company becomes transparent with its customers, this marks the beginning of trust. When you are open to all the information related to your customer’s experience, your customer will feel that you are not hiding anything, such as hidden extra costs or fine print, etc.
