Now brands have dived deep into their social media analytics to track audience footprint, response rate, engagement, etc. A number of brands are using social media analytics tools to provide better content and services to their audience.
I don't want to deny that this is helpful, but let's take a look at the easiest way to gain insights.
surveys!
Because we agree that there is no better way to get to know your audience than to get to know yourself.
In fact, social media surveys can yield valuable yet country wise email marketing list surprising results. As 87 percent of survey respondents want to have a say in a company's future products and services, it's obvious how useful and informative survey responses on social media can be.
If you haven't started using polls in your social media marketing yet, you might have a lot of questions on your mind right now. First, let me clarify the importance of polls for your business.
Why are surveys valuable for your business?
Your focus is to serve your audience. And to provide them with valuable solutions, you first need to know them . And it's also important to understand what your customer thinks about your product/service or where and when they need you, right?
Surveys can be a great help in this regard. This traditional tool in your marketing toolbox can measure customers' perception of your product/service. This can help you identify potential problems your customers are facing and find appropriate solutions for them.
Creating a survey is nothing short of an art. You can customize your social media surveys in creative ways to get the best insights from your customers. Moreover, you can dig deeper into problem areas, which can bring valuable exposure to your brand.
This can be most beneficial on social media, as you must already have a potential audience ready to respond to your polls. As long as you use social media for branding, you can easily leverage your follower base and get more genuine poll participation than if you were interacting with a wider, unknown audience.
