One of them is the end of third-party cookies
Posted: Sat Dec 14, 2024 11:03 am
Marketers will need to readjust to collect the data they need while respecting the boundaries of their audience’s consent and privacy. And this is where PETs come in: these technologies provide robust and reliable protection if combined with good data governance, and they are a great option for digital strategies as they avoid rigid processes of collecting and consenting to information. The report also details the spectra of data privacy within an organization and where PETs fit in this context: Source: A Marketer’s Guide to Privacy-Enhancing Technologies On the one hand, we have the organizational spectrum, where data privacy falls on company operations related to governance, primary data consent, pseudo anonymization, among others.
On the other side are the PETs, which involve techniques and technologies of data protection. The report emphasizes usa nomer telegram that it is important to combine the two spectrums (organizational and technological) for more complete data protection. Advice for marketers: How to prepare for the future of digital privacy Implementing privacy-enhancing technologies is and will continue to be a challenge for businesses. The report brings a reflection on the difficulty in adopting innovative and intelligent solutions in a global recession. The most logical path for companies is to continue investing in the traditional tactics that generate the most return on investment.
I highlight this excerpt from the report that summarizes this challenge and signals a first step towards overcoming it: “Data privacy can be viewed by organizations as more of a barrier than an enabler. This perception may cause brands to shy away from contributing to privacy solutions. This narrative can only be changed with education.” Indeed, building a safe environment for data management requires more than mere generic knowledge about the available technologies and resources: a deeper understanding of the importance of the topic is required, and this can only be done with education campaigns within organizations.
On the other side are the PETs, which involve techniques and technologies of data protection. The report emphasizes usa nomer telegram that it is important to combine the two spectrums (organizational and technological) for more complete data protection. Advice for marketers: How to prepare for the future of digital privacy Implementing privacy-enhancing technologies is and will continue to be a challenge for businesses. The report brings a reflection on the difficulty in adopting innovative and intelligent solutions in a global recession. The most logical path for companies is to continue investing in the traditional tactics that generate the most return on investment.
I highlight this excerpt from the report that summarizes this challenge and signals a first step towards overcoming it: “Data privacy can be viewed by organizations as more of a barrier than an enabler. This perception may cause brands to shy away from contributing to privacy solutions. This narrative can only be changed with education.” Indeed, building a safe environment for data management requires more than mere generic knowledge about the available technologies and resources: a deeper understanding of the importance of the topic is required, and this can only be done with education campaigns within organizations.