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We started by trying to define a “complex product.

Posted: Sat Dec 14, 2024 9:00 am
by Decjkf
” We now see that one answer to that question is: products that have outgrown their CMS and cannot be sold effectively on standalone ecommerce platforms. Products, in other words, that have their natural home on advanced DXPs with a clear development roadmap, focused on B2B ecommerce.

That roadmap must be strategically geared toward capturing the day-to-day business processes that make B2B eCommerce so complex and difficult to achieve.

Digital growth is not just for users of DXP solutions; vendors themselves israel whatsapp number have to continually “compose” their own transformation by adding new modular capabilities. These capabilities include iPaaS, a Customer Data Platform, Enterprise Accounts, as well as the native PIM and Commerce modules we’ve talked about.

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In this process, the DXP is expanding its network to accommodate an increasing number of B2B companies struggling to sell complex products on their websites.

Implementation pioneers such as Atlantis-DX welcome this, as it enables them to suggest Ibexa DXP as a solution for a wide range of use cases in the DACH region and beyond, as B2B e-commerce maturity becomes a realistic – and transformative – option for every B2B brand.