Offer : Content created so that the buyer persona or ideal client can resolve any of their doubts or needs. The brand provides valuable content in exchange for the user's contact information.
Thank you page : In a traditional conversion process, which begins with a call to action (CTA) and continues with a landing page , the last step is the thank you page . Once the user has provided phone number database malaysia their details and becomes a lead, this page delivers the offer to the user, thanks them for their interest, and offers additional content to move them forward in the purchasing process.
Personalization : In so-called contextual marketing, it is important to adapt the content to the specific objectives and interests of the user. As information is obtained about potential customers, messages are personalized and segmented based on their needs.
Qualified lead : Qualified leads are those contacts who have informed themselves about your products or services, have provided their personal data and have shown interest in finding out more. There are two versions: MQL for marketing and SQL for sales.
Social media : One of the most popular elements of inbound campaigns. Among many other functions, social media allows brands to distribute, give greater visibility and make viral content created by brands.
ROI : Return on Investment ( ROI) is the economic value generated by one or more marketing actions in relation to the investment made. It is measured as a percentage and can give a positive result (profits) or negative result (losses).
SMART Objective : The word SMART an acronym
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