The focus is on providing a frictionless omnichannel israel phone number whatsapp approach with cohesive messaging that enables them to engage and sell to customers anywhere the customer wants to engage and make a purchase.
A McKinsey report highlighted these changing B2B marketing trends. In 2015, B2B decision-makers used five channels to interact with suppliers, while today that number has doubled to 10.
The task of orchestrating a multi-channel digital journey to communicate and engage on a global scale is not simple. But that is exactly what today’s B2B buyer demands. Therefore, CMOs must be aware of the channels customers use and how they use them throughout the journey to achieve their goals in 2023 and beyond.
With what might seem like an infinite number of service providers, standing out among the noise across the various online channels can only be achieved through automated, personalized journeys that treat each customer individually based on their interactions and journeys.
This can only be achieved through collecting and using customer data to deliver messages and content that is specific to their individual needs and addresses their pain points.
Today’s companies that are further along in their digital transformation journey use customer data platforms (CDPs), which track the specific interactions a customer has with their brand, products, and services. This information is stored in a database that can then be segmented, allowing them to create personalized, automated, cross-channel customer journeys that resonate with each individual user.
