Elevator pitch in sales: what is it for? Examples and templates
Posted: Sat Dec 14, 2024 5:36 am
In this article we have decided to define the concept and look at the importance of the elevator pitch , examples of it and some templates.
Why? Every professional who works in sales knows that there are some opportunities that cannot be missed.
The elevator pitch appears precisely at these times, helping to concisely explain a project, product or service with the aim of attracting new alliances and clients. What is an elevator pitch? And how can you get an effective sales elevator pitch that helps you expand prospects and clients for your business? We'll tell you!
TABLE OF CONTENTS
1. What is an elevator pitch in sales?
2. History of the elevator pitch
3. Characteristics of the commercial elevator pitch
4. How to make an elevator pitch step by step?
5. Checklist for an impactful elevator pitch
6. Elevator pitch structure examples
7. Elevator pitch tool examples
8. Elevator pitch examples and templates
9. Elevator pitch, examples of what NOT to do
1. What is an elevator pitch in sales?
The elevator pitch in sales is a concise speech created with the intention dbtodata of persuading the listener to show interest in a project, product or service.
Typically lasting less than a minute , it stands out for the speed and agility with which it is delivered. In addition, key content that the elevator pitch should cover includes a description of the project, the person or the company, and the solutions and benefits it provides.
elevator pitch
2. History of the elevator pitch
The elevator pitch is one of the most well-established techniques in the world of sales. In part, this fame is directly related to what is considered the origin of the elevator pitch.
Thus, it is known that this technique received its name and began to be adopted massively in the 1980s, as part of a business culture marked by the rise of investments.
The associated legend is that Warren Buffet would only give potential clients the time it took to ride in the elevator (from the main floor to his office) to convince them to make an investment. The myth was completed when it was learned that Steve Jobs had fired employees for being
Why? Every professional who works in sales knows that there are some opportunities that cannot be missed.
The elevator pitch appears precisely at these times, helping to concisely explain a project, product or service with the aim of attracting new alliances and clients. What is an elevator pitch? And how can you get an effective sales elevator pitch that helps you expand prospects and clients for your business? We'll tell you!
TABLE OF CONTENTS
1. What is an elevator pitch in sales?
2. History of the elevator pitch
3. Characteristics of the commercial elevator pitch
4. How to make an elevator pitch step by step?
5. Checklist for an impactful elevator pitch
6. Elevator pitch structure examples
7. Elevator pitch tool examples
8. Elevator pitch examples and templates
9. Elevator pitch, examples of what NOT to do
1. What is an elevator pitch in sales?
The elevator pitch in sales is a concise speech created with the intention dbtodata of persuading the listener to show interest in a project, product or service.
Typically lasting less than a minute , it stands out for the speed and agility with which it is delivered. In addition, key content that the elevator pitch should cover includes a description of the project, the person or the company, and the solutions and benefits it provides.
elevator pitch
2. History of the elevator pitch
The elevator pitch is one of the most well-established techniques in the world of sales. In part, this fame is directly related to what is considered the origin of the elevator pitch.
Thus, it is known that this technique received its name and began to be adopted massively in the 1980s, as part of a business culture marked by the rise of investments.
The associated legend is that Warren Buffet would only give potential clients the time it took to ride in the elevator (from the main floor to his office) to convince them to make an investment. The myth was completed when it was learned that Steve Jobs had fired employees for being