Engagement metrics – reports on open rates, click rates, page views, time on page, and interactions with specific elements or modules.
Conversion rate – the percentage of your iraq database telegram audience that completes a specific action, such as submitting a form, downloading content, signing up for an event, or subscribing to your monthly newsletter.
Return on investment – Measure and analyze the financial impact of your automated journeys. Calculate the cost of the campaign or automated journey with the revenue it has generated. Take a look at the objectives of the campaign or journey based on the position of the audience in the sales funnel.
Customer Lifetime Value (CLV) – assess how the long-term value of customers who have interacted with your journeys and campaigns differs from those who were not exposed to these automated communications. Has there been an increase in upselling or cross-selling, are recipients more likely to renew and remain customers for longer? Have churn rates decreased?
Sales cycle length – track the average duration from your first interaction with a customer, until they make a purchase and become a customer. How have your nurturing campaigns affected the duration?
Funnel drop off rates – monitor the impact your automated journeys have on the percentage of leads dropping off at different stages of the sales funnel or customer journey. This analysis will help you identify whether your journeys and campaigns are having a positive effect and highlight areas for improvement within the conversion process.
