TABLE OF CONTENTS
1. What is B2B Marketing?
2. B2B Digital Marketing Challenges
3. New trends in B2B Digital Marketing
4. The most effective strategies in B2B Digital Marketing
5. Connext, experts in Digital Marketing for B2B companies
1. What is B2B Marketing?
B2B marketing , or Business to Business, focuses on marketing products db telegramor services from one company to another. In this context, marketing strategies are designed to appeal to businesses and organizations rather than individual consumers. The focus is on meeting the needs and wants of other companies to establish strong, long-lasting business relationships .
1.1. Differences between B2B and B2C Marketing
While B2B and B2C marketing share similarities, such as creating valuable content and building relationships, they also have significant differences.
In B2B marketing, the sales cycle is typically longer and more complex , as transactions are typically higher in value and complexity .
In B2B marketing, purchasing decisions involve a stakeholder group or decision-making committee within the company, not a single individual.
B2B marketing leans toward logic, efficiency and profitability rather than personal emotions.
B2B marketing strategies must be backed by solid data, evidence, and ROI .
In short, understanding these differences is essential to developing effective strategies.
