Although each business model is unique, SaaS (Software as a Service) Leaders can provide us with certain guidelines to improve the growth of your company.
Many companies have been able to take advantage of this transformation to achieve sustained growth in their numbers, implementing technologies such as the “cloud” to give a new boost to their software and services businesses.
According to IDC studies, 73% of companies have stated that their applications will be SaaS in 2020, and it is not surprising.
Oracle estimates that 51% of customers claim to want 24/7 business support, and usa company email list with easy access to all information, processes and results, SaaS represents a solution to this .
Finally, according to more figures from IDC, SaaS will represent approximately 60% of Cloud spending by 2020.
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Having outlined the importance of this sector, stay with us if you want to learn about the experiences of the experts .
Doug Pepper is the Chief Marketing Officer of Shasta Ventures, based in Silicon Valley, with offices on both Sand Hill Road and in San Francisco, investing in consumer companies.
Pepper is a former investor in Marketing Automation company Marketo , making it a leader in the SaaS business category.
Marketo had three founders and little else… and went public in 2013. Three years after that, it was acquired by Vista for $1.8 billion and then by Adobe for $4.75 billion in 2018.
At a SaaStr event , he shared the keys to managing a $5B+ company and moving it forward despite the constant challenges they faced .
According to Pepper, there are two key areas for the enterprise that you will never stop investing in: the customer journey and the employee experience. Companies will always try to innovate around how they best serve their customers and employees to build their businesses and generate more revenue.
Every company, no matter what type, presents a set of challenges that must be overcome, and decisions are the key to determining whether you have a good company or a great one.
You shouldn't believe the misconception that all SaaS companies have had it easy, because that's not the case.
