A marketing audit is designed to assess the adequacy and effectiveness of the information that the company has in improving its performance in the market, as well as the methods, policies and philosophy of this organization.
An audit can examine all areas that affect marketing effectiveness, thereby identifying opportunities for improvement in a company, both now and in the future.
After completing these assessments, the company will know whether or not to implement an action plan to optimize the organization's profitability.
Characteristics of Marketing Audit
Complete: Each factor that affects the marketing variables and their effectiveness must be evaluated.
Independent: The results are quite objective because no one's personal interests come into play.
Systematic: the sequences of the phases to be able to give a diagnosis must be given in an organized way.
Periodic: This has to do with how big the company is, but regularly an audit should be as frequent as possible.
Therefore, the Marketing Audit is the systematic, complete and independent assessment carried out on the objectives or goals, actions and strategies of a company with the purpose of guaranteeing the success of a marketing plan.
[Tweet “A Marketing Audit must be carried out frequently to ensure the uk business email list success of a company’s actions or strategies”]
New information technologies and market competitiveness levels have made marketing auditing a school for companies.
School, because it is the tool that truly helps to learn what the deficiencies are in the strategies of organizational management. It also allows us to know what needs to be done following the evaluation.
Auditing ensures that an organization's commitment to the market is met. Remember that companies today should base their efforts on complete customer satisfaction.
For example, making a content quality checklist allows you to share information that works for your audience and generate similar topics. This will help keep them happy with what you offer on your social platforms and beyond.
An audit won't help you solve all of your company's problems, but it will give you valuable information for improvement and will encourage you to act.
Other advantages of the Marketing Audit that cannot go unnoticed:
Optimize what each seller covers geographically.
Improve the company's SEO positioning .
Remove unprofitable products from your portfolio.
Develop a plan for product pricing.
Establish a closer relationship with customers.
Improve online and general market presence.
Improve consumer segmentation.
Improve the work of distributors in certain areas.
Place a sales-minded person in charge of the customer service department.
Get to know consumers in depth.
Reduce collection management time.
Have greater use of innovative technologies.
