It's no secret that most people access their email messages from their mobile, which is why it's necessary for your newsletter template to be adapted to be displayed on different devices so as not to lose conversion opportunities.
All Mailify templates are responsive by default, with no need to write source code or make additional settings.
In the Mother's Day newsletter template we can see how the design adapts perfectly to the mobile and desktop versions. The content is properly adjusted, allowing for a correct understanding of the message.
Usability
The design of your newsletter template must guarantee a good user canada company email list experience, it encompasses all the concepts defined above. The newsletter must make the texts easy to read, it must not take too long to load, it must contain simple menus and functions, always designed to make navigation more natural for the user.
As we mentioned in point 4, it is necessary that it be displayed on different devices, but we also add that it is essential that you verify that it looks good on any type of browser.
If a newsletter is not user-friendly, it will ruin all the other efforts put into creating our mailing.
To ensure that your newsletter template has a design that provides an excellent user experience, you also need to take into account the following key concepts in the message you send:
Make it useful: our email marketing messages should not only have an attractive design, they should also have content that is useful for the recipients, otherwise you will not receive the expected openings or, worse still, you will go straight to the spam folder.
Soptify has some great ideas in this regard. At the end of last year, it sent all its subscribers its top songs listened to this year. It's a very innovative initiative to encourage more plays.
Make it attractive: All the elements mentioned above must result in an engaging, aesthetically pleasing message. A good practice is to include emotional content. Remember that your recipients receive emails daily, you have to stand out among them.
An example of this is the end-of-year newsletter we send at Mailify. We create a video where we summarize, in storytelling form, the experiences we have had, the numbers we have reached, and the projects we have accomplished with our clients.
Another newsletter that reflects creativity is JustFab, which took a dating app's browsing experience as a reference to show that we can also match with our favorite shoes. It is creative content that appeals to trendy experiences.
Findable: This means that the elements of your message should be easily located and should allow for navigation that does not involve any effort from the user.
Time Out, for example, always sends out newsletters about events and cultural activities. The information is very well structured, and you can quickly see the different events and the CTAs. Navigation is simple, as it should be.
Make it accessible: We need to think about making it easily accessible for everyone, so make the content easily accessible to those with disabilities, who can perceive and interact with the email.
