CRM Pricing Plans Support/ Training Bulk SMS Ireland Costs Other Limits/ Costs
Salesforce Essentials: $25/user/month
Professional: $75/user/month
Enterprise: $150/user/month
Unlimited: $300/user/month Standard Support: Included
Premier Support: 30% of net license feesSignature Success: Custom pricing Depends on add-ons for Marketing Cloud or Pardot (Starting at $400/month for 10,000 emails)
HubSpot Free: $0
Starter: Starts at $20/month for 2 users
Professional: $1,600/month for 5 users
Enterprise: $5,000/month for 10 users Basic Support: Included
Professional Support: $750/month
Enterprise Support: Custom pricing Marketing Hub Starter: 1,000 emails/month included
Email Marketing Add-ons: Higher tiers include larger send limits
Zoho CRM Free: $0 (up to 3 users)Standard: $14/user/month
Professional: $23/user/month
Enterprise: $40/user/month
Ultimate: $52/user/month Basic Support: Included
Premium Support: 20% of subscription cost (min $100)
Enterprise Support: 25% of subscription cost (min $1,000) Zoho Campaigns: $6/month for 500 emails, scalable by number of emails
Copper CRM Basic: $29/user/month
Professional: $69/user/month
Business: $129/user/month Support: Online & Email Support, Support Center, Daily Live Q&A Sessions, 1:1 Video Calls, and Weekly Training Webinars all Included for free Marketing Integration Needed (Copper doesn’t have native email marketing but integrates with tools like Mailchimp)
Nimble Nimble Business: $24.90/user/month (billed annually) or $29.90/user/month (billed monthly) Support: Online & Email Support, Support Center, Daily Live Q&A Sessions, 1:1 video Calls, and Weekly Training Webinars all Included for free Email Send Limits: 100 group messages per user per day (can increase with add-ons starting at $10/month for an extra 100 messages)
Determining Your CRM’s Return on Investment (ROI)
To assess your CRM’s return on investment (ROI), it’s important to consider both the tangible and intangible benefits. Start by calculating the upfront and ongoing costs, such as licensing fees, customization, integrations, training, and maintenance. Then, measure the direct impact the CRM has on key metrics like sales growth, customer retention, and productivity improvements.
A CRM’s ROI often comes from improved efficiency in managing customer relationships, automating repetitive tasks, and providing better insights for decision-making. For example, a CRM can help sales teams close deals faster by streamlining communication and improving lead tracking, ultimately leading to increased revenue. through timely and personalized interactions can boost retention rates, reducing the cost of acquiring new customers.
Beyond financial gains, a CRM can save time and reduce human error, contributing to overall operational efficiency. To calculate the ROI, compare the value of these gains against the total costs of implementing and maintaining the CRM. If the value exceeds the costs, your CRM is delivering a positive ROI. Over time, as the system becomes more integrated into your processes, the benefits often grow, making the investment increasingly worthwhile.
Choosing the Right CRM
Selecting the right CRM is crucial to ensure it aligns with your business needs and long-term goals. Start by evaluating the core features your business requires, such as sales tracking, customer management, automation, or reporting capabilities. It’s important to choose a CRM that not only fits your current needs but can also scale with your business as it grows. Look for transparent pricing models that include all necessary features upfront, helping to avoid hidden costs down the road. Additionally, consider how easily the CRM integrates with your existing tools and processes to maximize efficiency. A good CRM should deliver a clear return on investment (ROI), streamlining your operations and improving customer relationships without unnecessary complexity or expense.
Nimble: Your Simple CRM
When evaluating CRMs, it’s essential to look beyond the initial price tag to understand the full cost of ownership. Many free or low-cost CRM options may seem affordable but often lack core functionalities, like email tracking, sequences, or advanced integrations, which businesses later find essential for growth. As your business scales, these “free” CRMs typically require pricey add-ons, developer fees, or entirely separate platforms to meet your needs—quickly turning an affordable CRM into a costly investment.
Nimble is different. Designed as a growth engine for small businesses, Nimble offers a complete set of tools out of the box, allowing you to grow your relationships without facing hidden expenses. Nimble provides advanced features like:
Email Sequences: Stay on top of follow-ups with customizable email sequences, a tool typically reserved for paid plans or third-party platforms.
Email Tracking: Understand your outreach impact with built-in email tracking—often an extra expense with other CRMs.
Social Media Integration: Nimble connects to social platforms directly, helping you capture and engage leads from various channels without the need for additional software.
Automated Data Enrichment: Nimble automatically enriches your contact profiles, so you have a full view of your connections without the hassle of manual data entry.
Fortunately, with Nimble, you won’t encounter these hidden expenses. Nimble is designed to be a simple, all-in-one solution for relationship management, offering the essential tools you need without the extra costs or complexity. Nimble keeps it simple, so you can focus on building and nurturing relationships instead of managing CRM overhead.
