Define your digital marketing strategy on LinkedIn in 5 steps
Posted: Thu Dec 12, 2024 9:17 am
You can also communicate with them through LinkedIn and rate them based on your goals and sales funnel.
A study by HubSpot indicates that LinkedIn is 277% more effective than other social networks for capturing and qualifying leads. This is mainly due to the fact that it is a business-oriented platform.
LinkedIn has some of its own tools that will help you in this process of capturing and qualifying leads; below we tell you a little about the most popular ones.
LinkedIn Sales Navigator
It is focused on sales and allows you to gain the trust of users through interactions. In addition, it is based on stored data for each user, which will allow you to know if they are directly MQL or SQL and, based on them, the specific actions for each stage of the funnel.
LinkedIn Lead Builder
It's like a sub-area of the sales navigator where you can create lists and segment each member, either demographically or geographically. On the other hand, you can obtain relevant data so that you can establish interactions that are beneficial for your brand.
LinkedIn Ads
Just like ads or paid advertising on other social networks, with this tool you can create ads for a specific audience, ensuring that your investment is not diluted in a sea of people, but is visible to the users who really interest you.
LinkedIn Gen Forms
It allows you to create forms to capture leads and potential clients, helping you build a database specifically of LinkedIn members and separate them into sales-qualified and marketing-qualified ones.
These 4 tools are specific to LinkedIn as a platform; however, if you use other media or other strategies in your Inbound Marketing process, you can still adapt them to this social network.
The important thing is to keep in mind that here you have an important niche of professionals who can be ideal prospects for the growth of your company.
Define your goals
Every digital marketing strategy must start with the basics, which is defining canada b2b leads objectives. A strategy without objectives is a ship without a rudder or direction. Think about what you want to achieve, in how much time, and what actions you are going to take to meet those goals.
Remember that your goals must be measurable and quantifiable so that you know whether or not they are actually working and to what extent. This will also help you to refocus your actions in time and not wait until the end of a campaign.
Establish your content marketing strategy
Once you have your objectives clear, you can begin to design the path through which you will reach users and this will be through your content strategy.
How would you like to connect with your audience? What solutions do you think you can provide to their needs? These questions are key to developing content that is appropriate for them.
Research the language, what they do, where they live, how old they are, and gather all the information that can be useful as a tool when writing for them.
A study by HubSpot indicates that LinkedIn is 277% more effective than other social networks for capturing and qualifying leads. This is mainly due to the fact that it is a business-oriented platform.
LinkedIn has some of its own tools that will help you in this process of capturing and qualifying leads; below we tell you a little about the most popular ones.
LinkedIn Sales Navigator
It is focused on sales and allows you to gain the trust of users through interactions. In addition, it is based on stored data for each user, which will allow you to know if they are directly MQL or SQL and, based on them, the specific actions for each stage of the funnel.
LinkedIn Lead Builder
It's like a sub-area of the sales navigator where you can create lists and segment each member, either demographically or geographically. On the other hand, you can obtain relevant data so that you can establish interactions that are beneficial for your brand.
LinkedIn Ads
Just like ads or paid advertising on other social networks, with this tool you can create ads for a specific audience, ensuring that your investment is not diluted in a sea of people, but is visible to the users who really interest you.
LinkedIn Gen Forms
It allows you to create forms to capture leads and potential clients, helping you build a database specifically of LinkedIn members and separate them into sales-qualified and marketing-qualified ones.
These 4 tools are specific to LinkedIn as a platform; however, if you use other media or other strategies in your Inbound Marketing process, you can still adapt them to this social network.
The important thing is to keep in mind that here you have an important niche of professionals who can be ideal prospects for the growth of your company.
Define your goals
Every digital marketing strategy must start with the basics, which is defining canada b2b leads objectives. A strategy without objectives is a ship without a rudder or direction. Think about what you want to achieve, in how much time, and what actions you are going to take to meet those goals.
Remember that your goals must be measurable and quantifiable so that you know whether or not they are actually working and to what extent. This will also help you to refocus your actions in time and not wait until the end of a campaign.
Establish your content marketing strategy
Once you have your objectives clear, you can begin to design the path through which you will reach users and this will be through your content strategy.
How would you like to connect with your audience? What solutions do you think you can provide to their needs? These questions are key to developing content that is appropriate for them.
Research the language, what they do, where they live, how old they are, and gather all the information that can be useful as a tool when writing for them.