They are a totally different example because although Netflix content is digital, you cannot eat a pizza through your cell phone or your TV.
However, in addition to what we mentioned above about leaving paper and landline behind, Domino's created its application and website based on providing convenience and security to its users.
Even if you can't eat your pizza digitally, you can create it to your liking and choose all the details with which you want it to be delivered: from the type of dough to how long it will take to get it to your door.
In less than 5 years, Domino's has increased its value by 500% - digital transformation sounds great, right?
Mapfre
In 1933, what we know today as MAPFRE was born, a mutual insurance company for the grouping of rural properties in Spain, with the aim of insuring workers on agricultural farms.
But in 1955, when the foundations of the entity were laid, it began to focus on car insurance, a product that at that time was not of interest to most insurers and which, over time, has become MAPFRE's hallmark and one of the entry routes into many countries where it is present.
Currently, one in five vehicles in Spain is insured by MAPFRE .
If you remember those days when you had to call to make an appointment, go to the insurance company, take a number and wait for an agent to help you, probably only to have you come back later with some paperwork, you understand the wonder of digital transformation.
Seeing this problem, the insurance company Mapfre decided to invest in its australia business email list digital transformation and use technologies that streamline and make processes more flexible, both for customers and for the organization.
It is now omnichannel, has an active listening algorithm and even promotes projects in the area of innovation and technology, thus diversifying its sources of income.
Achieving the digital transformation of your company does require financial investment and time, but if you do it right, this will give you a much greater return on investment and it has been proven, not only by the companies we mentioned, but by many more.
Tools that help you with digital transformation
The digital transformation of a company goes far beyond having a website or being on social media. It is more about integrating tools into your internal processes that allow your teams to work, for example, remotely without compromising their performance.
Likewise, the use of digital tools will allow you to: automate marketing and sales processes, measure the efficiency of your processes, identify business opportunities through data, create repositories of learnings from certain strategies, among many other benefits.
Google Workspace
Google has developed multiple tools and resources to help you make your digital transformation a success. Google Drive is a great resource for storing your files in the cloud.
In addition to this, you can create Word documents, Excel documents, Power Point presentations and many more digitally, where all your teams and clients can access and even edit and annotate, all in real time.
You also have the Gmail platform that allows you to have your emails, contacts, calendar, notes and much more so you can organize all the information relevant to the company.
