purchase of product,
providing an e-mail address in order to subscribe to the newsletter,
filling out the form,
sending a request for quotation,
creating an account,
correctly application,
e.t.c.
Landing Page Content
The main goal of a landing page is to transform an anonymous user into a person who is really interested in the company's offer, and as a result, a customer who is determined to buy products or use a service. The user leaves behind data that allows for defining the target group of a specific person. A landing page, the target page, thanks to which the whole process is possible, helps in obtaining information such as: gender, age, education, place of residence, hobbies and interests, social status and lifestyle of potential customers.
A landing page is a target page where a user performs a specific action, obtains information, or submits a request for a quote. Landing pages also take the form of surveys, a sign-up form, registration, as well as a contest application.
Types of landing pages
The category of the landing page depends on the marketing goal that we want to achieve through it. By making such a decision, you are able to determine what type of website you are interested in to attract a potential customer. The design of the company website will be based on this decision. Here are some types of landing pages:
Lead Generation
The main goal of Lead Generation is to quickly and effectively obtain specific data from the customer. There is a form on the website where the user fills in their contact information.
Click Through Pages
Click Throught pages entice users to click and go to a specific company landing page. Such a landing page only provides a hint of information and encourages them to learn more about the company's website.
Sales landing page
The purpose of the page is to sell a specific product or service. The transaction is carried out through it. Sales landing pages are slightly more advanced pages, which is related to the need to implement e-commerce solutions.
Coming Soon Pages
Coming Soon landing pages are usually implemented when a product or service is just entering the market. They allow you to gauge potential demand and interest from your audience.
Landing page creation should be based on 5 important foundations:
Attractive design.
Clear UX and UI (user experience and user interface) .
Appropriate content structure.
An encouraging Call To Action.
Professional optimization.
landing page, call to action button
landing page, call to action button
How to create an effective landing page?
If you want to create an effective landing page that will exploring the social and economic impact of chinese canadians in canada attract users and help you achieve your goals, you need to familiarize yourself with two theories on which effective internet marketing activities are based , authored by Abraham Maslow and Bryan Eisenberg.
Abraham Maslow claimed that human needs have their own strict hierarchy, where the fulfillment of one contributes to the fulfillment of the next, etc. Although this pyramid presents the basic needs of every human being, it also finds reference in the world of internet marketing .
Based on Maslow's hierarchy, Bryan Eisenberg created a framework for website optimization, which can be divided into five successive stages - from basic to more advanced aspects. How does it look in practice? According to Eisenberg, a landing page should be:
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Functional
It is obvious that a landing page will not bring any benefits if the page works incorrectly or loads too slowly. At the very beginning, you need to make sure that every element works correctly and without any problems (on phones, tablets and computers). Also check the page loading time, if the waiting time is too long, the user may simply get discouraged. The faster it loads - the better.
If there are problems on the landing page, it is worth considering the severity of their occurrence and taking steps to fix them one by one - starting with the most important one. The size of images has a big impact on the speed of the page, and it is worth starting optimization from there.
Also check the reliability of the servers and make sure that the landing page works flawlessly at any time of the day or night - you never know when a potential customer will want to visit you.
If your site is taking too long to load, check out 11 tips to speed up your website .
Affordable
The "landing page" should be accessible and inviting to the user. Attractive design, clarity and readability of information are the basics that you cannot forget about. If, upon entering the site, the user almost immediately notices something that may interest them, they will stay there longer - thus increasing the likelihood of making a purchase. It is also worth taking care of the right colors that evoke positive emotions and associations.
Remember that over 50% of the population uses the Internet on mobile phones and tablets. So adapt your landing page to mobile devices.
Simple
A landing page should be easy to read. Get rid of unnecessary elements that distract from important points and leave only useful information on the page. The message shared should intrigue the user from the very first seconds and make them stay on the page longer.
An important aspect is an appropriately highlighted CTA (call to action) button, containing a clear and concise message.
If we are dealing with a Lead Generation website, make sure that the contact form on it does not contain too many checkboxes. Usually, having to click through a series of consents is frustrating and results in the Internet user giving up on taking further action.
Intuitive
We've already made the first impression, now we need to take care of the details. The recipient visiting the page should know exactly what to expect from a specific section. Take care of clear and specific CTA, valuable information, and high-quality photos and videos.
Convincing
The user must know exactly why they should stay on your site and what benefits are associated with taking the steps suggested by the landing page. A valuable message should highlight the most important advantages of the product or service.
