When customization reaches a certain level, what should you do if most manufacturers are lebanon whatsapp number data 5 million to cooperate? Don’t think that you can make manufacturers listen to you just by becoming big, because there will always be new formats emerging.
Just like in the North American market, Best Buy used to be the only retailer of home appliances, but now home furnishing stores and supermarkets are all selling home appliances. The market is constantly changing.
Inspur New Consumption: China’s exploration of discount business paths is quite diverse. Some are targeting lower-tier markets such as counties, some are targeting second- and third-tier cities, some are targeting communities, and some are based on supermarkets. In your opinion, which type is more likely to become the mainstream model?
Zhang Sheng: For retailers, the key is to adjust their mindset and find a way of life that suits their own business, rather than blindly pursuing scale.
Taking Japan as a reference, there are almost no commercial supermarkets in Tokyo, so third- and fourth-tier cities may be more suitable for soft-discount products combined with private brands or commissioned processing.
For first- and second-tier cities, the future trend will be a combination of private brands, OEM brands and traditional big brands. If you want to gain a foothold in big cities and expand your scale, you need a diversified product portfolio.
Low-end brands or new brands may be feasible in the sinking market because the deeper the city is, the more simple the demand tends to be. However, as the city's level increases, income levels are also rising, and demand will become more complex.
Inspur New Consumption: With the continuous evolution of the industry structure, will there be different types of "Sam's Club" in different cities in the future? Or will there be multiple versions, such as first-tier version, township version, second- and third-tier city version?
