How Google's plans to abandon traditional search could change the internet
Posted: Thu Dec 12, 2024 4:45 am
[*]The fact that Google is a giant company is an obvious fact. However, it is difficult to imagine how big it really is. According to the latest data, the parent company Alphabet is estimated at almost 1.5 trillion dollars. But even if you do not take into account the huge number of services, projects and systems that belong to the corporation, Google remains the leader among search engines.
The search engine is so popular that it is ahead of all its competitors combined, occupying more than 90% of the market. But this does not mean that the company lives by the principle of “it works - do not touch it”. On the contrary, the team is constantly modernizing and changing its product. And now they are on the verge of a big change - adding artificial intelligence to search. We understand how this will affect Google and the Internet in general.
How Google works now
Currently, the search engine works on the principle of issuing a list of links that match the user's query. In addition, Google has a tab for quick answers and questions on a given topic. They bring short czech republic phone number material summaries directly to the search page. Often they are enough to answer the question, but each answer is still accompanied by a link to the source site.
Of course, it is beneficial for sites to be at the very top of the search results. After all, the vast majority of them work due to placed advertising. The higher the link, the more incoming traffic. The more traffic, the better.
The more unique and exclusive content a site has, the better. The more external sources cite or cite a site, the better.
What innovations have already been added?
The search engine itself is also not standing still. And despite the fact that Google remains a monopolist, back in 2022, Western media wrote that the system itself was dying. Yes, fewer and fewer Americans use classic search. They prefer social networks - TikTok, Instagram, Reddit and Pinterest.
Google has been struggling to stay relevant for years, adding new features. When short vertical videos gained popularity in 2019, TikTok was added to search. And a year later, the company launched its own service, YouTube Shorts, which also includes videos in search.
Maps have also received major updates. For example, the Live View service ha
The search engine is so popular that it is ahead of all its competitors combined, occupying more than 90% of the market. But this does not mean that the company lives by the principle of “it works - do not touch it”. On the contrary, the team is constantly modernizing and changing its product. And now they are on the verge of a big change - adding artificial intelligence to search. We understand how this will affect Google and the Internet in general.
How Google works now
Currently, the search engine works on the principle of issuing a list of links that match the user's query. In addition, Google has a tab for quick answers and questions on a given topic. They bring short czech republic phone number material summaries directly to the search page. Often they are enough to answer the question, but each answer is still accompanied by a link to the source site.
Of course, it is beneficial for sites to be at the very top of the search results. After all, the vast majority of them work due to placed advertising. The higher the link, the more incoming traffic. The more traffic, the better.
The more unique and exclusive content a site has, the better. The more external sources cite or cite a site, the better.
What innovations have already been added?
The search engine itself is also not standing still. And despite the fact that Google remains a monopolist, back in 2022, Western media wrote that the system itself was dying. Yes, fewer and fewer Americans use classic search. They prefer social networks - TikTok, Instagram, Reddit and Pinterest.
Google has been struggling to stay relevant for years, adding new features. When short vertical videos gained popularity in 2019, TikTok was added to search. And a year later, the company launched its own service, YouTube Shorts, which also includes videos in search.
Maps have also received major updates. For example, the Live View service ha