There is strong evidence of the influence of color: but don't be fooled
Posted: Thu Dec 12, 2024 4:44 am
Think of a company that centers its brand around sustainability or being environmentally friendly, for example, like The Body Shop. Almost all of them use a green-focused color scheme.
And it is no coincidence that companies that aim to project minimalism - such list of algeria whatsapp phone numbers as Apple and The White Company - opt for white.
There is general consensus that bright hues (reds, oranges, and yellows) create a feeling of warmth; blue makes us feel cool and calm, while greens encourage creative thinking; red stimulates and energizes; and yellow makes us happy.
One study , for example, found that the color of pills affects how effective we think they are. Subjects reported that red, yellow, and orange pills created a stimulating effect, while blue and green pills produced a calming effect.
Another way businesses can use color to their advantage, aside from luring us in for an impromptu late-night burger, is by saving money on heating bills. According to a Forbes article , painting walls in warm colors will make customers think the establishment is a few degrees warmer than it actually is.
There's a lot of pseudoscience surrounding color psychology, so it's probably best to err on the side of caution before painting the entire office red or printing your invoices in bubblegum pink.
Then we also have the small problem that color matching using generic guidelines ignores the fact that color is often based on personal taste.
And it is no coincidence that companies that aim to project minimalism - such list of algeria whatsapp phone numbers as Apple and The White Company - opt for white.
There is general consensus that bright hues (reds, oranges, and yellows) create a feeling of warmth; blue makes us feel cool and calm, while greens encourage creative thinking; red stimulates and energizes; and yellow makes us happy.
One study , for example, found that the color of pills affects how effective we think they are. Subjects reported that red, yellow, and orange pills created a stimulating effect, while blue and green pills produced a calming effect.
Another way businesses can use color to their advantage, aside from luring us in for an impromptu late-night burger, is by saving money on heating bills. According to a Forbes article , painting walls in warm colors will make customers think the establishment is a few degrees warmer than it actually is.
There's a lot of pseudoscience surrounding color psychology, so it's probably best to err on the side of caution before painting the entire office red or printing your invoices in bubblegum pink.
Then we also have the small problem that color matching using generic guidelines ignores the fact that color is often based on personal taste.