Few people have the same impact as Jimmy Donaldson, aka MrBeast. Despite recent controversy surrounding allegations of bullying and a security threat on his latest show, the 26-year-old YouTuber remains arguably the most famous person on the platform. He's managed to ride the wave of popularity and turn his video-making business into a $700 million business.
How he does it remained unclear. Until a document that new employees of his company receive leaked onto the network. The 36 pages describe the details of Donaldson's business ethics, which could explain his ecuador phone numbers resource success. It is not yet known when and how the document was leaked, but on September 14, the instructions were posted on X (Twitter), and they quickly spread across the Internet.
Let's consider 7 business secrets that can be learned from the document.
Set a simple goal
Donaldson made his name with YouTube videos, and he makes it crystal clear to his employees what their guiding principle should be. “You have to make the best YouTube videos,” he writes. “That’s the company’s primary goal.”
Be prepared to break the rules
The company values creativity over traditional media approaches, even if it’s the classic way of doing things. “I don’t care how other media works,” MrBeast called one section. “This isn’t Hollywood, and I don’t want to be Hollywood.”
Get rid of presenteeism
Many CEOs are concerned about the rise of presenteeism—when employees come to work but don’t actually do anything. Donaldson believes it’s better to spend less time on projects, provided that productivity increases. “It doesn’t matter how many hours you work,” he writes. “At the end of the day, your work will be judged by results, not hours. Our company is focused on results.”
