CPAS Shopee vs Shopee Ads: Definition, How It Works, Differences, Advantages and Disadvantages
Posted: Mon Dec 02, 2024 10:04 am
This article will discuss more about CPAS Shopee and Shopee Ads, the differences between the two, and the pros and cons for users. Read more, okay!
Shopee Ads and Shopee CPAS
Shopee Ads and CPAS Shopee are digital strategies to optimize product marketing. However, both have different definitions and ways of working.
Shopee Ads is a feature that allows you to advertise a product on the Shopee application or website . The product you advertise will appear in search results and pages that have high visits on Shopee.
While CPAS Shopee ( Facebook Collaborative Ads ) is a feature resulting from collaboration between Facebook and Shopee to advertise a product. In CPAS Shopee, the Shopee product you advertise will appear on the Facebook platform and can be seen by its users.
Before deciding whether to implement Shopee Ads or Shopee CPAS for your business, first get to know how both work, here is the review.
Shopee Ad Types
Shopee has several types of ads to help you increase visibility and attract more buyers. Here are some types of Shopee ads, namely:
1. Search Ads Products
This search ad product is a type of advertising that pushes products to the top of search results when buyers search using relevant keywords .
The goal of these ads is to increase product visibility when buyers are already interested in a specific category or product. With increased visibility, ads can generate more sales, clicks, and views.
2. Shop Search Ads
Shop search ads are a type of ad that displays the name of the store, store vouchers , and products in the top search results or recommendations when buyers search with keywords. These ads can increase your store's visibility, visits, and business sales.
3. Discovery Ads
Shopee offers discovery ads to reach a wider range of buyers. Discovery ads will display products to buyers who are interested in the same or related items.
Ads will appear when your product has high traffic on the Shopee platform , and will also appear in the '' daily discover '' section on the main page and the ''Similar products and recommended products'' section on the product detail page.
4. Banner Ads
Banner ads are a type of ad that displays your store or product on a banner on the Shopee homepage, which is at the very top between slots 3, 7, or 10. This ad will show your store and products through attractive ad visuals with high exposure on Shopee.
5. Live Ads
Live ads are ads designed to promote live streaming on Shopee to reach more viewers. These ads usually appear in various parts of the application, such as the main page, category pages, and similar product pages.
Shopee live ads help maximize the visibility of your live streaming sessions and drive direct sales during the broadcast.
How Shopee Ads Works
By using Shopee Ads, you can significantly increase product visibility. But before that, it is important to understand how these ads work. Here is an explanation of how Shopee Ads work.
1. Registration and Campaign Creation
How Shopee Ads works begins with you registering to create a campaign or ad on the Shopee Seller Center dashboard . There you also need to choose what type of ad you want to display.
2. Audience Targeting
After signing up and choosing the type of ad, you can determine the audience you want to show the ad to. Shopee has provided audiences based on various categories, some of which are:
Geography
Demographics (such as age and gender)
Shopping interest
Shopping behavior (such as users who frequently search for similar products)
3. Budget and Offer Adjustment
The next step, you can adjust the ad offer with the budget you have. In addition, you can also set a budget that can be spent for each click or ad view.
4. Impressions and Optimization
At this stage, your ad or campaign has been displayed to the target audience on Shopee. You can monitor its performance, including the number of impressions, clicks, conversions, and related costs on the Shopee Seller Center dashboard .
5. Performance Monitoring
At this stage, to measure the effectiveness and ROAS of the ads displayed, you can change the bid, adjust the targeting, or readjust the design and creative of the ad.
6. Reporting
In the final stage, Shopee provides a feature for you to monitor how your ads are performing. This can be used as evaluation material, as well as material for determining wiser decisions in your marketing strategy .
How Shopee CPAS Works
To get the most out of it, it’s important to understand how it works first. Here’s an explanation of how Shopee CPAS works and the best way to use it.
1. Registration and Product Selection
First, you need to create a Facebook Ads account to integrate it into your Shopee store. Next, you can register to run ads on the Shopee Seller Center dashboard .
There you can also choose where you want to run your ads, such as ads on product pages, on search pages, or within the Shopee application.
2. Determining the Advertising Budget
After signing up, you can determine the maximum budget you can spend on the ad. The fee will only be paid based on each product purchase by the audience after viewing your ad.
3. Determining the Target Audience
Then, you can determine the target audience whatsapp number database that will see the ad. Shopee has provided audience options based on several categories, such as:
Geography
Demographics (age and gender)
Shopping Interest
Shopping Behavior (users who frequently search for similar products)
4. Performance Monitoring
Once successfully displayed, you can monitor the performance of the displayed ads through the Shopee Seller Center dashboard . There, information such as the number of impressions, clicks, conversions (product purchases), and costs related to advertising can be seen.
5. Cost Per Action Payment
The last way of implementing CPAS Shopee is advertising payments. Payments are only made after the ad is displayed. This is because the amount of advertising payment depends on actions such as clicks and product purchases generated by your ad.
Difference between Shopee Ads vs Shopee CPAS
You can use the Shopee platform as one of your digital marketing strategies , but Shopee Ads and CPAS Shopee have some differences. Check out the explanation below:
1. Platform
The main thing that differentiates Shopee Ads and Shopee CPAS is the place or platform where the ads are displayed.
Shopee Ads:
Shopee advertising service that will display your Shopee products on the Shopee website or page. By using Shopee Ads to increase the visibility of your products or business directly on the Shopee application.
Shopee CPAS:
Shopee Ads and Shopee CPAS
Shopee Ads and CPAS Shopee are digital strategies to optimize product marketing. However, both have different definitions and ways of working.
Shopee Ads is a feature that allows you to advertise a product on the Shopee application or website . The product you advertise will appear in search results and pages that have high visits on Shopee.
While CPAS Shopee ( Facebook Collaborative Ads ) is a feature resulting from collaboration between Facebook and Shopee to advertise a product. In CPAS Shopee, the Shopee product you advertise will appear on the Facebook platform and can be seen by its users.
Before deciding whether to implement Shopee Ads or Shopee CPAS for your business, first get to know how both work, here is the review.
Shopee Ad Types
Shopee has several types of ads to help you increase visibility and attract more buyers. Here are some types of Shopee ads, namely:
1. Search Ads Products
This search ad product is a type of advertising that pushes products to the top of search results when buyers search using relevant keywords .
The goal of these ads is to increase product visibility when buyers are already interested in a specific category or product. With increased visibility, ads can generate more sales, clicks, and views.
2. Shop Search Ads
Shop search ads are a type of ad that displays the name of the store, store vouchers , and products in the top search results or recommendations when buyers search with keywords. These ads can increase your store's visibility, visits, and business sales.
3. Discovery Ads
Shopee offers discovery ads to reach a wider range of buyers. Discovery ads will display products to buyers who are interested in the same or related items.
Ads will appear when your product has high traffic on the Shopee platform , and will also appear in the '' daily discover '' section on the main page and the ''Similar products and recommended products'' section on the product detail page.
4. Banner Ads
Banner ads are a type of ad that displays your store or product on a banner on the Shopee homepage, which is at the very top between slots 3, 7, or 10. This ad will show your store and products through attractive ad visuals with high exposure on Shopee.
5. Live Ads
Live ads are ads designed to promote live streaming on Shopee to reach more viewers. These ads usually appear in various parts of the application, such as the main page, category pages, and similar product pages.
Shopee live ads help maximize the visibility of your live streaming sessions and drive direct sales during the broadcast.
How Shopee Ads Works
By using Shopee Ads, you can significantly increase product visibility. But before that, it is important to understand how these ads work. Here is an explanation of how Shopee Ads work.
1. Registration and Campaign Creation
How Shopee Ads works begins with you registering to create a campaign or ad on the Shopee Seller Center dashboard . There you also need to choose what type of ad you want to display.
2. Audience Targeting
After signing up and choosing the type of ad, you can determine the audience you want to show the ad to. Shopee has provided audiences based on various categories, some of which are:
Geography
Demographics (such as age and gender)
Shopping interest
Shopping behavior (such as users who frequently search for similar products)
3. Budget and Offer Adjustment
The next step, you can adjust the ad offer with the budget you have. In addition, you can also set a budget that can be spent for each click or ad view.
4. Impressions and Optimization
At this stage, your ad or campaign has been displayed to the target audience on Shopee. You can monitor its performance, including the number of impressions, clicks, conversions, and related costs on the Shopee Seller Center dashboard .
5. Performance Monitoring
At this stage, to measure the effectiveness and ROAS of the ads displayed, you can change the bid, adjust the targeting, or readjust the design and creative of the ad.
6. Reporting
In the final stage, Shopee provides a feature for you to monitor how your ads are performing. This can be used as evaluation material, as well as material for determining wiser decisions in your marketing strategy .
How Shopee CPAS Works
To get the most out of it, it’s important to understand how it works first. Here’s an explanation of how Shopee CPAS works and the best way to use it.
1. Registration and Product Selection
First, you need to create a Facebook Ads account to integrate it into your Shopee store. Next, you can register to run ads on the Shopee Seller Center dashboard .
There you can also choose where you want to run your ads, such as ads on product pages, on search pages, or within the Shopee application.
2. Determining the Advertising Budget
After signing up, you can determine the maximum budget you can spend on the ad. The fee will only be paid based on each product purchase by the audience after viewing your ad.
3. Determining the Target Audience
Then, you can determine the target audience whatsapp number database that will see the ad. Shopee has provided audience options based on several categories, such as:
Geography
Demographics (age and gender)
Shopping Interest
Shopping Behavior (users who frequently search for similar products)
4. Performance Monitoring
Once successfully displayed, you can monitor the performance of the displayed ads through the Shopee Seller Center dashboard . There, information such as the number of impressions, clicks, conversions (product purchases), and costs related to advertising can be seen.
5. Cost Per Action Payment
The last way of implementing CPAS Shopee is advertising payments. Payments are only made after the ad is displayed. This is because the amount of advertising payment depends on actions such as clicks and product purchases generated by your ad.
Difference between Shopee Ads vs Shopee CPAS
You can use the Shopee platform as one of your digital marketing strategies , but Shopee Ads and CPAS Shopee have some differences. Check out the explanation below:
1. Platform
The main thing that differentiates Shopee Ads and Shopee CPAS is the place or platform where the ads are displayed.
Shopee Ads:
Shopee advertising service that will display your Shopee products on the Shopee website or page. By using Shopee Ads to increase the visibility of your products or business directly on the Shopee application.
Shopee CPAS: