How (and why) to track detractors

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zihadhosenjm22
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Joined: Wed Dec 11, 2024 3:17 am

How (and why) to track detractors

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The Net Promoter Score or NPS is more than just a metric: it’s a compass that points directly to your customers’ loyalty. While the NPS survey provides valuable data, the true potential is unlocked when those numbers are transformed into concrete actions.

Behind each score there are crucial reasons that, when analyzed, paraguay whatsapp number data 5 million the path to strengthening your customer base. This knowledge allows you to identify passive customers and act before they are snatched away by the competition.

Promoter feedback becomes a powerful tool to multiply referrals and boost sales. Meanwhile, strategic monitoring of detractors represents a significant financial advantage, considering that it is more expensive to acquire a new customer than to retain an existing one.

When you close the feedback loop, the pain points that are holding back the transformation of detractors into enthusiastic promoters emerge.

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In this blog, we'll explore the most effective strategies for following up with detractors and turning every interaction into an opportunity to strengthen customer retention.

A brief definition of NPS
The Net Promoter Score® is a simple yet valuable benchmark that indicates the percentage of people who are likely to recommend your brand.

It's a simple question that elicits revealing answers:

People rate the likelihood on a scale of 0 to 10, and NPS is calculated by considering three key categories:
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