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Consumers Are Making Demands

Posted: Wed Dec 11, 2024 9:21 am
by dbdataseo
Handpicked Related Content: How To Create Inclusive Content To Make Your Audience Feel Seen (And Heard)it’s About Impact Beyond Transactions[:] Jacquie: I Think Of Purposeful Marketing As A Strategy And As Marketing That Goes Beyond The Transactional. When We’re Marketing Purposefully, We’re Able To Add Value Not Only To Our Business But To Society At Large – Having That Impact Beyond Just A Transactional Relationship.make Sure Your Purposeful Marketing Is Authentic, Not Performativehere’s Some Good News: As A Content Marketer, You Already Know How To Be Helpful And Focus On A Purpose Relevant To Your Audience, Not Just Transactions.

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Brands Now Need To Step Up To The Plate And Prove What They Purport To Do In A Meaningful Way.[:] It’s About Standing In That Purpose. For Example, There’s Been A Lot Of Talk About Some Of The Supreme Court Rulings. What’s Your Company’s Vision Regarding Dealing With Their Employees’ Rights? For Instance, What Is Your Stance On Women’s Rights?lean Into The Things That Are The Most Important To You. And Those Customers Are Going To Gravitate Toward You.