If you treat your reader with care in every email, you will mexico mobile phone numbers database soon transcend your status as a business that simply sells products in their eyes. 2. Increasing Brand Awareness Email newsletters are a great way to remind customers of your brand. The more often they see your company newsletter in their inbox, the more likely they are to choose you when searching for a product.
Remember, promotional campaigns alone will not help you create the right brand image in your customers’ minds, so combine promotional emails with educational content. 3. Increase Repeat Sales Acquiring new customers is often more expensive than retaining existing ones. Users who receive newsletters are more likely to return to the website and make repeat purchases. In a Gigaom survey, email marketing was deemed the most successful tool for customer retention by 56% of respondents.
Building Trust You can do this with email newsletters. Be honest and upfront – customers appreciate it. Include reviews and testimonials in your emails so subscribers have proof that your brand is trustworthy. You can also link to a page on your website that contains customer testimonials. Make sure to include a testimonials section in each product category. 5. High ROI (Return on Investment) The UK Data and Marketing Association (DMA) states that every dollar invested in email marketing generates an average of $42-44 in sales, meaning that email marketing is 40 times more effective at attracting new customers than Facebook and Twitter.
