Twitter Ads: Definition, Types, and Tips to Maximize Them
Posted: Mon Dec 02, 2024 10:03 am
Twitter Ads or Twitter advertising can be a marketing strategy of choice for your business. In addition to Facebook Ads and Google Ads, Twitter Ads are no less potential to increase brand awareness and sales of your products.
Reported from Databooks, Indonesia itself is the country with the fourth largest number of Twitter users in the world. In Indonesia, the number of users of the platform that has now changed its name to X is more than 25 million people. You can imagine how easy Twitter/X is to be targeted by marketers to increase their brand .
Therefore, it is important for you to learn more about advertising services on Twitter/X and how to successfully advertise on the platform . Let's discuss more in the article below.
Understanding Twitter Ads
Twitter Ads is an advertising service that allows you to advertise on the Twitter/X platform . This service is available in formats such as video, photo, carousel, text, hashtag, and many more.
When posting a tweet on Twitter/X, it usually only appears in the timeline of people who follow you . However, by using Twitter Ads , the tweet can reach many users outside of followers. Tweets containing advertising or sponsored content are usually marked with a promoted icon , located in the bottom left corner of the tweet .
Types of Ads on Twitter Ads
Before deciding to use Twitter Ads , it's a good idea to determine what type of ad is right for your brand . Let's find out the types of ads provided by Twitter Ads below.
1. Follower Ads
The first type of ad on Twitter Ads is follower ads. This type allows you to promote your brand's Twitter account . The ad will reach Twitter users even if they don't follow you .
Follower ads will appear in the Twitter/X audience timeline with a promoted label at the bottom left of the ad. As the name suggests, follower ads are perfect for those of you who want to increase the number of followers . With follower ads , your account will also appear in the accounts suggested to be followed by certain users.
2. Promoted Ads
Promoted ads are one of the most widely used types of ads on Twitter Ads. This type of ad allows tweets that you have created or that you want to create to reach a wider audience, not just followers . Not only in the form of text, tweets that you want to advertise via promote ads can also be accompanied by photos, videos, and animated GIFs.
If follower ads aim to increase your brand account followers organically, promoted ads focus more on increasing the number of likes and retweets on promoted tweets .
3. Branded Trends
One of the unique things about Twitter compared to other platforms is the trending topic feature. This feature contains a list of keywords that are trending or being discussed by Twitter users in real time.
This trending topic can also be used to increase brand awareness. With branded trends, you can promote hashtags or topics from ongoing marketing campaigns .
In branded trends, Twitter users can immediately see the topic or trend you are promoting when they open the trending topic tab. Just like other types of Twitter Ads, branded trends will also be labeled with a promote sign at the bottom left.
4. Video Ads
As the name suggests, this type of advertising provides advertising services on phone number databaselist Twitter/X in video format. You can display your brand's ads packaged in the form of portrait or landscape videos in video ads.
5. Carousel Ads
If you feel that displaying a single image or video is not enough to convey your brand's advertising message , carousel ads can be an advertising option on Twitter Ads . This type of ad can display up to six images or videos in one ad.
Carousel ads are perfect for ads that display various product angles or ads that are packaged in an illustrated story.
6. Text Ads
This type of Twitter Ads is the most economical and simple type of advertising. Although it looks like a tweet in general, text ads on Twitter are still labeled promoted on the bottom left. Make sure to write text ads with unique copywriting and can invite interaction from Twitter users.
7. Twitter Amplify
This type of Twitter Ads is an advertisement on Twitter that utilizes videos from other publishers that are displayed on Twitter/X. For example, you can display viral videos from Youtube as your advertising material on Twitter. Later, the original owner of the video can benefit commercially from your ad impressions.
8. Twitter Takeover
Twitter takeover is a practical way for those of you who want to get a wide reach when displaying ads on Twitter. Twitter takeover is actually the same as other ads on Twitter Ads, the difference is that this type of ad is a priority ad to be displayed by Twitter.
By using Twitter takeover, your ad will appear first on the explore page and timeline every time a Twitter user opens the app.
9. Live Twitter
Another type of Twitter Ads is Twitter live . This type of ad allows you to promote your brand through a live Twitter broadcast. Twitter live is a great strategy to connect directly with your audience and build engagement.
10. Automated Ads
If you are still confused about what type of advertising is suitable for your brand , using automated ads is the solution. By using this type of advertising, Twitter/X will automatically promote your brand according to the appropriate target audience. Automated ads are very practical for those of you who are overwhelmed and out of ideas in preparing advertising campaign ideas.
How to Use Twitter Ads
After reading the previous discussion about what Twitter Ads is and the types of ads in it, have you started to be interested in advertising your business on Twitter? Come on , let's discuss the tutorial on how to implement Twitter Ads .
Reported from Databooks, Indonesia itself is the country with the fourth largest number of Twitter users in the world. In Indonesia, the number of users of the platform that has now changed its name to X is more than 25 million people. You can imagine how easy Twitter/X is to be targeted by marketers to increase their brand .
Therefore, it is important for you to learn more about advertising services on Twitter/X and how to successfully advertise on the platform . Let's discuss more in the article below.
Understanding Twitter Ads
Twitter Ads is an advertising service that allows you to advertise on the Twitter/X platform . This service is available in formats such as video, photo, carousel, text, hashtag, and many more.
When posting a tweet on Twitter/X, it usually only appears in the timeline of people who follow you . However, by using Twitter Ads , the tweet can reach many users outside of followers. Tweets containing advertising or sponsored content are usually marked with a promoted icon , located in the bottom left corner of the tweet .
Types of Ads on Twitter Ads
Before deciding to use Twitter Ads , it's a good idea to determine what type of ad is right for your brand . Let's find out the types of ads provided by Twitter Ads below.
1. Follower Ads
The first type of ad on Twitter Ads is follower ads. This type allows you to promote your brand's Twitter account . The ad will reach Twitter users even if they don't follow you .
Follower ads will appear in the Twitter/X audience timeline with a promoted label at the bottom left of the ad. As the name suggests, follower ads are perfect for those of you who want to increase the number of followers . With follower ads , your account will also appear in the accounts suggested to be followed by certain users.
2. Promoted Ads
Promoted ads are one of the most widely used types of ads on Twitter Ads. This type of ad allows tweets that you have created or that you want to create to reach a wider audience, not just followers . Not only in the form of text, tweets that you want to advertise via promote ads can also be accompanied by photos, videos, and animated GIFs.
If follower ads aim to increase your brand account followers organically, promoted ads focus more on increasing the number of likes and retweets on promoted tweets .
3. Branded Trends
One of the unique things about Twitter compared to other platforms is the trending topic feature. This feature contains a list of keywords that are trending or being discussed by Twitter users in real time.
This trending topic can also be used to increase brand awareness. With branded trends, you can promote hashtags or topics from ongoing marketing campaigns .
In branded trends, Twitter users can immediately see the topic or trend you are promoting when they open the trending topic tab. Just like other types of Twitter Ads, branded trends will also be labeled with a promote sign at the bottom left.
4. Video Ads
As the name suggests, this type of advertising provides advertising services on phone number databaselist Twitter/X in video format. You can display your brand's ads packaged in the form of portrait or landscape videos in video ads.
5. Carousel Ads
If you feel that displaying a single image or video is not enough to convey your brand's advertising message , carousel ads can be an advertising option on Twitter Ads . This type of ad can display up to six images or videos in one ad.
Carousel ads are perfect for ads that display various product angles or ads that are packaged in an illustrated story.
6. Text Ads
This type of Twitter Ads is the most economical and simple type of advertising. Although it looks like a tweet in general, text ads on Twitter are still labeled promoted on the bottom left. Make sure to write text ads with unique copywriting and can invite interaction from Twitter users.
7. Twitter Amplify
This type of Twitter Ads is an advertisement on Twitter that utilizes videos from other publishers that are displayed on Twitter/X. For example, you can display viral videos from Youtube as your advertising material on Twitter. Later, the original owner of the video can benefit commercially from your ad impressions.
8. Twitter Takeover
Twitter takeover is a practical way for those of you who want to get a wide reach when displaying ads on Twitter. Twitter takeover is actually the same as other ads on Twitter Ads, the difference is that this type of ad is a priority ad to be displayed by Twitter.
By using Twitter takeover, your ad will appear first on the explore page and timeline every time a Twitter user opens the app.
9. Live Twitter
Another type of Twitter Ads is Twitter live . This type of ad allows you to promote your brand through a live Twitter broadcast. Twitter live is a great strategy to connect directly with your audience and build engagement.
10. Automated Ads
If you are still confused about what type of advertising is suitable for your brand , using automated ads is the solution. By using this type of advertising, Twitter/X will automatically promote your brand according to the appropriate target audience. Automated ads are very practical for those of you who are overwhelmed and out of ideas in preparing advertising campaign ideas.
How to Use Twitter Ads
After reading the previous discussion about what Twitter Ads is and the types of ads in it, have you started to be interested in advertising your business on Twitter? Come on , let's discuss the tutorial on how to implement Twitter Ads .