He Writes, “(T)he Company Doesn’t Carry An Account Of Showing These Marketing nigeria phone number material Assets And Their Value. As A Result, The Company Cannot Show The Ceo And Company Board Members A Return On Owned Assets Or Content.”luckily, My Upcoming Book Shows Exactly How To Do That. Funny How That Works Out.in Any Event, All This Struck Me That Now Is An Opportune Time To Look At Where The Beloved PracticToday.first, Let’s Go Back To When Kotler Published Kotler On Marketing, One Of His More Than Books.
The Latter S – A Time Of Tumultuous Change – Fueled Most Of The Thinking For The Book. But He Knew That It Was Merely The Beginning.kotler Concluded The Book With A Section Called “transformational Marketing.” In The Next Decade, He Wrote, “marketing Will Be Re-engineered From A To Z. Marketing Will Need To Rethink Fundamentally The Processes By Which They Identify, Communicate, And Deliver Customer Value.”well, It’s Taken Over Two Decades, But It’s Finally Happening.
