Benefits of Email Marketing
One advantage of email marketing is its cost-effectiveness. Unlike traditional marketing methods, sending promotional emails is inexpensive, making it a great option for businesses with limited budgets. Additionally, email marketing allows for precise targeting, ensuring your message reaches the right audience at the right time.

Disadvantages of Email Marketing
On the other hand, one downside of email marketing is the risk of being marked as spam. With inboxes flooded with promotional emails, there’s a good chance your message will go unnoticed, or even worse, land in a spam folder. This can affect your ability to effectively reach your audience.