Startups and SMEs launching simple ecommerce stores

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Why SaaS Works (and Where It Doesn’t)
SaaS is perfect for companies that need to move fast, don’t have a big IT team, and are satisfied with out-of-the-box functionality. It’s especially attractive for:

Companies looking for speed-to-market and lower upfront costs
Use cases where deep customization or infrastructure control isn’t necessary
But SaaS comes with limitations, particularly when it comes to whatsapp lead customization, data control, and business model flexibility.

As BigCommerce points out, SaaS solutions often follow a one-size-fits-all logic: they’re optimized for mass adoption, not industry-specific needs.

This makes SaaS less ideal for B2B ecommerce platforms, which often require advanced features like contract-based pricing, complex workflows, account hierarchies, and integration with legacy systems or ERPs.