From Marketing to Nice Branding
Posted: Tue Dec 10, 2024 9:43 am
From Marketing to Nice Branding
By David Vivancos , November 16
The current crisis directly affects brands that try to reach their audiences with the same effectiveness as a few years ago, but the continuous socio-economic changes and the emergence of new forms of communication have changed the way we understand marketing.
More and more brands are finding that the offer is not enough to capture the attention of consumers. To achieve this, we must get into their minds, convince them and stay forever. Only brands that understand that it is about values, meaning, personalization and connection will be able to compete for their market.
We are referring to the need to adopt a pro-brand attitude, branding, which in recent years has changed its definition and goes beyond what we knew. We are talking about Nice Branding, a way of understanding new marketing.
Nice Branding is more than just a discipline, it is an attitude. To better italy telegram mobile phone number list understand the concept, we offer you the following Tips for building a NiceBrand:
A Nicebrand feeds on everyone to grow
A NiceBrand's audience is responsible for energizing the brand's messages and values. That's why it's necessary to correctly represent and communicate the offer or service on the appropriate channels to create a multichannel experience.
For a Nicebrand, communication is everything
Nice Branding uses new and traditional media, integrating them into a global strategy that reinforces the message by completing the brand's communication cycles.
Empathy is better than offer
Nice Branding does not use the offer as the main axis of communication. We analyze the behavior of the public or user, learning from them, creating a real, frank and transparent brand-person relationship. A NiceBrand has its values so well-founded that it does not deceive its customers, it tries to meet expectations without promising what it is not.
A Nicebrand involves its employees
They are part of it, they represent and spread what the brand is, that is why they are so important in a Nice Branding strategy. It must be agreed upon by all the departments of a company, Management, Marketing, Sales, Development, etc.
By David Vivancos , November 16
The current crisis directly affects brands that try to reach their audiences with the same effectiveness as a few years ago, but the continuous socio-economic changes and the emergence of new forms of communication have changed the way we understand marketing.
More and more brands are finding that the offer is not enough to capture the attention of consumers. To achieve this, we must get into their minds, convince them and stay forever. Only brands that understand that it is about values, meaning, personalization and connection will be able to compete for their market.
We are referring to the need to adopt a pro-brand attitude, branding, which in recent years has changed its definition and goes beyond what we knew. We are talking about Nice Branding, a way of understanding new marketing.
Nice Branding is more than just a discipline, it is an attitude. To better italy telegram mobile phone number list understand the concept, we offer you the following Tips for building a NiceBrand:
A Nicebrand feeds on everyone to grow
A NiceBrand's audience is responsible for energizing the brand's messages and values. That's why it's necessary to correctly represent and communicate the offer or service on the appropriate channels to create a multichannel experience.
For a Nicebrand, communication is everything
Nice Branding uses new and traditional media, integrating them into a global strategy that reinforces the message by completing the brand's communication cycles.
Empathy is better than offer
Nice Branding does not use the offer as the main axis of communication. We analyze the behavior of the public or user, learning from them, creating a real, frank and transparent brand-person relationship. A NiceBrand has its values so well-founded that it does not deceive its customers, it tries to meet expectations without promising what it is not.
A Nicebrand involves its employees
They are part of it, they represent and spread what the brand is, that is why they are so important in a Nice Branding strategy. It must be agreed upon by all the departments of a company, Management, Marketing, Sales, Development, etc.