You should know that an advertising campaign, in order to be published, must necessarily contain three levels of depth:
a Campaign,
a Group of Ads,
an advertisement.
These elements make up the so-called campaign structure . By knowing these levels and how they work, you can customize your ads based on your goals and reach the right people.
instagram campaign panel on facebook ads platform
The Campaign is the main container oman whatsapp number data where you can configure your advertising objective (e.g. increase the number of “Likes” on your Page, sell more products and get more contacts). The Ad Group allows you to decide the publication mode.
Here, working on the variables made available, you define the audience, the duration and where your advertising will be shown (such as feeds, stories or websites). Keep in mind that a campaign can include multiple ad groups, each with different targeting options, programming and budgets.
The Ad is finally what the audience will actually see. In this level, you choose the creatives, which include elements such as images, videos, text and a call to action button. As a result, you can have multiple ads within a single ad group.
1. Set your goal (Campaign)
Instagram ads advertising campaign creation
The first thing to do when you want to create an advertising campaign on Instagram is to choose the objective you want to pursue. Ads Manager offers different types of objectives:
Brand awareness : It is mainly designed to make your brand, product or service known;
Reach : Show ads to the maximum number of people in your target/audience;
Traffic : generate traffic to your website, very useful for making products/services known to more people;
Interaction : useful for getting more likes and comments on posts, more followers on the page or responses to an event;
App Installs : Suitable for getting users to download your application through the main stores (App Store and Google Play)
Video views – Use if you want your video to be seen by as many people as possible within your target audience;
Lead Generation : This objective aims to collect user information in order to create contact databases for commercial operations;
Messages – Show people messages that let them connect with you on Messenger, WhatsApp, or Instagram Direct;
Conversions : to be used mainly by those who own an e-commerce site or a landing page in which to perform an action (e.g. request information, download free resources, etc.)
Catalog Product Sales : Allows you to show people ads featuring items from your catalog using a custom audience;
Store Traffic : Show your ad to people who are near your physical store and might be interested in visiting it.
Selecting the correct objective is a fundamental aspect in the creation of the campaign as it will influence in every way the success of the project, therefore it is necessary to be perfectly clear about what you want to achieve before proceeding.
