A game that has achieved unprecedented success in downloads and media impact in just a few days. It even surpasses the number of app downloads on Twitter and the term “Pokémon Go” itself is searched for more on Google than “porn”, the undisputed king until now, in terms of number of searches.
Pokemon Go and the future of Gamification
The key to success has been to mix virtual reality, through mobile cameras, with a game that uses the real-life map to hunt Pokémon. These little monsters are randomly distributed throughout the world, as if it were the original game for Nintendo's Game Boy, the only difference is that we have to move continuously and go out on the street in search of these creatures, something that didn't happen with the offline game with which we could catch them all from our own living room.
The success associated with this free application, which can be downloaded list of telegram users in france by anyone from the Apple Store or Google Play, is given by figures such as the fact that it has already surpassed Twitter in active users, or that users spend an average of 43 minutes a day playing the application . Some developers even claim that more than 200 markets joined the technological fever of augmented reality in a very short time. In fact, Pokemon Go has become the most successful mobile video game in history in the United States and in numerous other countries.
Despite not being a new development in the digital world, the game has served as a platform to mark the beginning of the augmented reality revolution . Thanks to GPS geolocation, the dynamics of the game consist of distributing the Pokémon in different locations, in such a way that the user moves around with the mobile phone in hand to try to find and capture them. Thus, it encourages its users to go out and explore their cities, with the incentive of showing them places of interest such as monuments, museums or squares along the way.
Meanwhile, small and medium-sized businesses around the world have taken advantage of the Pokémon phenomenon to attract the application's millions of daily users to their establishments, in turn generating a parallel economy based on augmented reality, which everything indicates will grow exponentially over the next few years as new developments come onto the market.
