Headline : Figure out if the creative title works well or if it is better to use a descriptive and clarifying title. Different types of tone or messages can make a difference.
Form field names : Names can be confusing for our user. Try to find clearer ways to label the fields.
Number of form fields : We need to consider how many form fields our visitor is willing to fill out to get the offer, based on the level and quality of content we offer. It is advisable to ask for just the information we need to effectively qualify the lead. A long form can scare away the visitor and make them give up on filling it out.
Button color: It should be a color that stands out, that is clear and striking.
Form Button Size : The button size should not be too small for our Buyer. However, it should not be so large that it overwhelms and minimizes other important elements on the page.
Button Copy : The button copy should be clear enough to make people click. It should clearly explain what will happen after the action. Whether it is an action or explains what we are going to achieve.
Page Layout : When designing your page, you'll want to look at whether list of telegram users in denmark more people convert when the form is on the right or left side. Determine where on the page the image or video should be positioned. And where the title and text are best placed.
Form Title : Choose the right words for your form title. Using a form header can improve your landing page abandonment rate.
Image : We must show an attractive and relevant image for the offer.
Image Captions : Sometimes a caption on an image is not necessary as it can distract from what really matters.
Paragraph and Title Font Size : The title should be catchy enough for page visitors to quickly understand the objective.
Using video : Depending on the offer, a video would help us demonstrate the value proposition, getting more people to complete the form.
Using Social Follow Buttons : Including social follow buttons on the landing page is not a very good idea as it can distract the visitor and take them directly to social media. Therefore, it is better to use them on the thank you page.
Using Testimonials : Including customer testimonials can help us convert more leads. They will especially help us with certain offers, such as success stories or buying guides.
Using Third-Party Seals of Approval : Including a VeriSign seal or BBB seal of approval makes people feel more comfortable and secure filling out their information for us.
15 Elements that we can use in an A/B test to check its effectiveness
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