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Meta Lead Ads: When to Use Instant Forms Instead of a Website Form

Posted: Tue Dec 03, 2024 7:24 am
by sakibkhan2220
Category » Facebook Ads
Facebook instant forms vs website forms
In this article we explore the key differences between Meta Instant Forms and website form conversions. Learn when you should use Meta Instant Forms, Facebook Instant Forms, and website form chinese thailand phone number list conversions, and how to set them up effectively.

The Meta advertising platform is an indispensable tool for reaching your target audience and hitting your sales goals. So much so that a whopping 90% of marketers say that Facebook lead ads are beneficial for business.

Two of the most common types of Facebook lead ad campaigns are instant forms and website conversions. In this guide, we’ll cover the key differences between the two, when you should use each, and how to set them up effectively.

Table of Contents
What is the difference between instant forms and website conversions?


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Deciding between instant forms and website conversions
When should you use instant forms?
When to use website conversions
A step-by-step guide to setting up Facebook lead gen ads
How to create an instant form
Step 1: Create the lead form in Business Suite
Step 2: Create new form
Step 3: Customise your form
Step 4: Publish your form
How to create an ad for lead generation
Step 1: Create the ad in Facebook Ads Manager
Step 2: Select website conversions or instant forms
Step 3: Define your ad placements, budget and target
Step 4: Create your lead gen ad
Step 5: Verify all settings are correct
Step 7: Ready to publish!
Ads are a valuable piece of your lead generation strategy
The next step? Convert with LeadSync
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What is the difference between instant forms and website conversions?
Instant forms and website conversions are two types of lead generation ad campaigns in Facebook ads. The key difference between them is where the conversion event will take place.

With Facebook lead ads, there are a few different options for conversion location – where your desired business outcome will occur. In lead generation campaigns, that desired business outcome is typically obtaining information from your leads.

Instant forms capture the lead’s information directly within Facebook. Visually, it’s similar to any other Facebook ad you come across, but when you click the CTA at the bottom, it takes you to a page still within the platform.