6 Digital Marketing Trends to Prioritize in 2022
Posted: Tue Dec 03, 2024 7:23 am
We have selected 6 Digital Marketing trends for 2022 that deserve special attention from your brand.
If there is an area that is constantly changing, it is Digital Marketing .
This is because, with the advancement of digital resources in the market, the way of doing marketing changes very frequently.
However, there are things that don't change that much. In fact, what wholesale email list really dictates the “rules of the game” is consumer behavior , so it is basically the main starting point when developing a strategy or putting any action into practice.
And it is precisely based on consumer behavior, and understanding what has been working or not, that the trends for 2022 were chosen.
So, if you haven't thought about any of these points yet, it's time to pay special attention. Follow along:
1- Content production and selection
Okay, this is nothing new to anyone! Content marketing has been a strategy used in Digital Marketing for a long time, and you probably already use it in your brand as well.
However, a trend for 2022 is the increase in the selection of specific content, in addition to its production. We can notice a growing wave of personalized newsletters, with special themes, from a single brand or not.
The strategy deserves special attention, as in addition to being a good way to promote materials , services and products, it is a good source of engagement for your customer base, in addition to bringing the brand closer to the public.
Stay informed: 3 books on Content Marketing to read and sell more!
2- Data and strategy
As we said at the beginning of the post, there is nothing more important when developing a strategy for your brand than analyzing consumer behavior.
At Reclame AQUI , for example, by analyzing consumer access data, we were able to identify that most access the site to research before purchasing , looking for information about a brand and to find out if it is truly trustworthy.
Number of accesses on the Reclame AQUI platform.
Number of accesses on the Reclame AQUI platform.
Relevant information like this couldn't go unnoticed, right? That's why a trend that won't go out of style anytime soon is data analysis when putting together your marketing strategy .
To find out what so many consumers do on your complaint page, you can read this post and understand your audience's behavior with RA Analytics .
3- Personalized and interactive content
I have no doubt that you picked up your cell phone today and watched a video of 15 seconds, 30 seconds or more. From a brand, an influencer, curiosities, tips, among others.
Audiovisual content has gained ground and continues to be popular, especially with the popularization of video applications.
Because they are easy to consume and interactive, video content goes viral more frequently and can now be considered essential within a brand's marketing strategy.
See more: Video Marketing: What is it and how to use it?
And speaking of which, podcasts are no exception! Whether it’s an audio-only episode or even a live broadcast for the audience to watch in real time, or a recorded broadcast, this new communication model is increasingly popular. And, for this reason, it deserves special attention from your brand.
If there is an area that is constantly changing, it is Digital Marketing .
This is because, with the advancement of digital resources in the market, the way of doing marketing changes very frequently.
However, there are things that don't change that much. In fact, what wholesale email list really dictates the “rules of the game” is consumer behavior , so it is basically the main starting point when developing a strategy or putting any action into practice.
And it is precisely based on consumer behavior, and understanding what has been working or not, that the trends for 2022 were chosen.
So, if you haven't thought about any of these points yet, it's time to pay special attention. Follow along:
1- Content production and selection
Okay, this is nothing new to anyone! Content marketing has been a strategy used in Digital Marketing for a long time, and you probably already use it in your brand as well.
However, a trend for 2022 is the increase in the selection of specific content, in addition to its production. We can notice a growing wave of personalized newsletters, with special themes, from a single brand or not.
The strategy deserves special attention, as in addition to being a good way to promote materials , services and products, it is a good source of engagement for your customer base, in addition to bringing the brand closer to the public.
Stay informed: 3 books on Content Marketing to read and sell more!
2- Data and strategy
As we said at the beginning of the post, there is nothing more important when developing a strategy for your brand than analyzing consumer behavior.
At Reclame AQUI , for example, by analyzing consumer access data, we were able to identify that most access the site to research before purchasing , looking for information about a brand and to find out if it is truly trustworthy.
Number of accesses on the Reclame AQUI platform.
Number of accesses on the Reclame AQUI platform.
Relevant information like this couldn't go unnoticed, right? That's why a trend that won't go out of style anytime soon is data analysis when putting together your marketing strategy .
To find out what so many consumers do on your complaint page, you can read this post and understand your audience's behavior with RA Analytics .
3- Personalized and interactive content
I have no doubt that you picked up your cell phone today and watched a video of 15 seconds, 30 seconds or more. From a brand, an influencer, curiosities, tips, among others.
Audiovisual content has gained ground and continues to be popular, especially with the popularization of video applications.
Because they are easy to consume and interactive, video content goes viral more frequently and can now be considered essential within a brand's marketing strategy.
See more: Video Marketing: What is it and how to use it?
And speaking of which, podcasts are no exception! Whether it’s an audio-only episode or even a live broadcast for the audience to watch in real time, or a recorded broadcast, this new communication model is increasingly popular. And, for this reason, it deserves special attention from your brand.